Department: Brand & Communication
Experience: 4–8 years (FMCG preferred; homecare or consumer brands a plus)
Salary: Open

Build Estrip’s brand voice, communication style, product storytelling, claims, and multi-format content across both B2C and OEM segments.

Write brand messaging, product benefits, packaging copy, and claim architecture
Create content for website, ad campaigns, brochures, and OEM decks
Develop B2B communication including OEM mailers, trade brochures, case studies, and LinkedIn posts
Write scripts for product videos, ads, testimonials, and educational content
Develop brand language guidelines and ensure consistency across mediums
Work with R&D and operations to translate technical features into consumer-friendly language
Research and benchmark communication of global detergent sheet brands

Content & Brand Strategist

Job description