Head Of Digital & Growth

Department: Digital, Brand & E-commerce
Experience: 6–10 years (FMCG experience mandatory)
Salary: Open

Role Purpose

Own the complete digital growth engine for Estrip across D2C and OEM (B2B) by managing performance marketing, lead funnels, digital strategy, analytics, and digital team execution.

Key Responsibilities

• Develop and execute digital growth strategy across all channels

• Lead performance marketing across Facebook, Instagram, and Google platforms

• Manage agency partners

• Drive SEO, influencer collaborations, and content strategy

• Build conversion funnels for:

  • B2C: sales and subscriptions

  • B2B OEM: lead generation and nurturing

• Integrate analytics including GA4, attribution models, and web tracking

• Oversee Social, Web, Content, and Design teams to ensure aligned output

• Build dashboards tracking CAC, ROI, ROAS, LTV, lead quality, and conversions

• Conduct competitive benchmarking in detergent and homecare D2C space

• Plan and execute digital campaigns around launches, events, and OEM outreach