Social Media Manager

Working Days

5 Days a Week

Qualification

Graduate (Any Discipline)

Important Confidentiality Note

Kindly do not mention any company name on public or social media platforms, as it is restricted by the client. Client details will be shared directly with shortlisted candidates during personal communication.

Role Snapshot (TL;DR)

This is not a traditional social media manager role.

We are looking for a Gujarati-first, full-stack social media creator who can think, write, design, edit, publish, analyze, and engage — end to end. You will own the Gujarati social presence of a fast-growing regional entertainment platform, using AI tools, deep cultural fluency, and an entertainment-first mindset to drive engagement, community, and growth.

The Mission

The platform exists to celebrate India’s regional cultures and stories that are often underrepresented in mainstream entertainment.

As the Social Media Manager – Gujarati, you will be the voice of the brand in Gujarat, translating its vision into culturally rooted, entertaining, and shareable content that builds pride, community, and strong audience connection.

What You Will Own (Non-Negotiable)

• Complete ownership of the Gujarati-language social media ecosystem

• How the brand shows up in Gujarati digital culture and conversations

• Culturally authentic storytelling, memes, reels, and short-form content

• Community building, engagement, and social-led user growth

• End-to-end execution: ideation → creation → publishing → analysis

Key Responsibilities

1. Language-First Social Strategy (Gujarati Context)

• Translate the brand narrative into authentic Gujarati storytelling

• Drive discoverability of shows and content using memes, hooks, and trends

• Identify the best formats: reels, shorts, memes, carousels, challenges

• Plan content around:

  • Gujarati digital trends

  • Platform analytics

  • Cultural moments (Navratri, Uttarayan, Janmashtami, etc.)

• Act as the Gujarati brand voice, ensuring tone, slang, and references feel natural and not forced

2. Full-Stack, AI-Native Content Creation

• Independently create content using AI and creative tools such as:

  • ChatGPT, Midjourney, Runway, Pika, CapCut, Canva, Adobe Express

• Publish daily on Instagram, Facebook, and YouTube

• Own the full lifecycle: ideation, writing, designing, editing, posting, analyzing

• Build fast, culturally sharp content pipelines without external dependencies

• Maintain high creative quality with cultural sensitivity

3. Community Building & Engagement

• Actively engage with audiences through comments, DMs, polls, Q&As, UGC

• Build WhatsApp communities for memes, previews, reminders, and feedback

• Convert passive viewers into active, loyal community members

• Collaborate internally to engage both existing subscribers and new users

4. Growth, Performance & Analytics

• Track and analyze performance metrics: views, watch time, shares, saves, sentiment

• Work with performance marketing teams to amplify high-performing content

• Build recurring social content IPs rooted in Gujarati culture

• Balance growth metrics with long-term brand and cultural equity

5. Cross-Regional Collaboration

• Share learnings with other regional language teams

• Adapt successful content frameworks while preserving Gujarati authenticity

• Contribute to building a scalable regional social media playbook

Mandatory Screening Criteria

• Fluent in Gujarati (written & spoken) with deep cultural understanding

• 3–6 years of hands-on experience in heavy social or digital content creation

• Proven end-to-end ownership of social media execution

• Ability to independently create reels, memes, carousels, and short videos

• Strong experience with AI tools for creative production

• Demonstrated success in community engagement, not just posting

• Mandatory portfolio showcasing original Gujarati content

Preferred Backgrounds

• Regional OTT, entertainment, or Gujarati-first content brands

• Creators or social teams deeply embedded in Gujarati digital culture

Backgrounds to Avoid

• Generic social media agencies without regional depth

• Hindi/Bollywood-first brands lacking Gujarati context

• Pure performance marketing profiles

• News/media brands with broadcast-only mindset

Skills & Competencies

• Gujarati cultural fluency & storytelling

• Full-stack content creation

• AI-native creative execution

• Community building & engagement

• Social strategy & analytics

• Strong creative judgment and taste

• Entertainment-first mindset

Why This Role Matters

This role will define whether the platform becomes:

• Just another OTT app with Gujarati content, or

• The cultural home for Gujarati entertainment and identity

You will shape how an entire community feels seen, represented, and entertained