National Business P&l Head – Furniture Business Expansion

Role Overview

We are hiring a National Business P&L Head to lead Pan-India expansion of a luxury furniture brand through franchise, master franchise, distributor, super stockist, and Exclusive Brand Store (EBO) models.

This is a senior leadership, P&L-driven role responsible for revenue growth, channel profitability, showroom rollout, partner acquisition, and luxury brand representation across India.

The role requires a leader with deep experience in premium / luxury retail, strong understanding of franchise economics, and the ability to scale aggressively while maintaining brand exclusivity.

Key Objectives

• Build a Pan-India franchise and distribution ecosystem

• Appoint Master Franchisees, Super Stockists, Distributors, and EBO partners

• Drive revenue growth, showroom rollout, and market penetration

• Maintain luxury brand positioning, partner quality, and operational excellence

Key Responsibilities

1. Franchise & Channel Expansion

• Design and execute the national franchise and distribution strategy

• Identify, evaluate, and onboard:

  • Master Franchisees (state / regional)

  • Super Stockists

  • Distributors

  • Exclusive Brand Store (EBO) franchise partners

• Define investment models, ROI structures, and commercial terms

• Close high-value partners with strong financial and retail credentials

2. Revenue & P&L Ownership

• Own Pan-India sales targets and channel P&L

• Drive order bookings, showroom sales, and repeat business

• Track state-wise and partner-wise performance

• Ensure profitable growth aligned with luxury margins

3. Partner Acquisition & Relationship Management

• Lead end-to-end partner acquisition from lead generation to signing

• Build long-term relationships with:

  • HNI / UHNI investors

  • Retail chains

  • Real estate groups

• Conduct partner performance reviews and expansion planning

4. Showroom & Market Development

• Guide franchise partners on:

  • Showroom location selection

  • Store size, layout, and luxury experience

  • Visual merchandising and brand guidelines

• Coordinate with design, operations, and supply chain teams

• Support multi-city showroom launches and rollouts

5. Brand Representation & Market Presence

• Act as national brand ambassador

• Ensure consistent luxury positioning and customer experience

• Represent the brand at:

  • Expos and exhibitions

  • Franchise events

  • Investor meets

• Balance rapid expansion with brand exclusivity and quality standards

6. Team Leadership

• Build and lead regional sales and channel development teams

• Set KPIs, targets, and accountability frameworks

• Mentor teams in luxury selling and channel negotiations

Mandatory Screening Criteria (Non-Negotiable)

Candidates must come from:

• Home Appliances

• Consumer Durables

• Electronics Retail

• Appliances

• Luxury / Premium Retail (related categories)

Must-Have Experience

• 15–18+ years of senior leadership experience in:

  • Luxury furniture, or

  • Premium / aspirational franchise and channel-led businesses

• Proven Pan-India channel expansion experience

• Hands-on closure of high-ticket franchise and distribution partners

• Strong background in:

  • Franchise investment models

  • ROI and commercial structuring

  • High-value product sales

• Experience engaging with HNI / UHNI investors

• Ownership of multi-city showroom rollouts

• Ability to operate in founder-led, fast-scaling environments

Key Skills & Competencies

• Strong negotiation and closure skills

• Deep understanding of franchise economics

• Strategic thinking with execution rigour

• Excellent communication and leadership ability

• Capability to scale while preserving luxury brand DNA

Compensation & Growth

• Senior leadership compensation (Fixed + Performance-linked incentives)

• Attractive incentives on:

  • Franchise signings

  • Revenue milestones

  • Territory expansion

• Clear growth path to CEO – Furniture Vertical