Senior Technical Seo Manager, Aws Search Marketing

DESCRIPTION

Amazon Web Services (AWS) is seeking an experienced, results-driven Senior Marketing Manager specializing in Search Engine Optimization who will operate as a strategic technical leader responsible for developing and implementing SEO strategies that drive improved experiences for all search users that engage AWS.

Key job responsibilities

Strategic SEO Capabilities

• Proactively identify opportunities and translate business strategy into tactical SEO requirements and implementation plans
• Develop and execute comprehensive SEO strategies that align with AWS marketing business priorities and drive measurable customer acquisition - seek to identify areas where SEO best practices are not applied and seek to drive change
• Stay ahead of evolving algorithms and SEO best practices, while contributing to GEO/AEO opportunities.

Technical Excellence

• Leverage deep expertise in technical SEO concepts including XML sitemaps, structured data, HTML, and other applicable terms.
• Use data and enterprise SEO tools (Google Search Console, seoClarity, ScreamingFrog, Botify, etc.) to provide insights and receive stakeholder buy-in
• Audit or facilitate vendor audits for the AWS website and other properties

Testing & Optimization Culture

• Build and champion a culture of testing by enabling teams to leverage testing tools owned by the search team
• Drive data-driven decision making about on-site customer experience through test results and analysis
• Measure and communicate the results of SEO initiatives to stakeholders at all levels

Leadership & Communication

• Communicate effectively with peers and upward to senior leadership, demonstrating ability to escalate appropriately
• Serve as the primary SEO partner to web teams, front-end and back-end engineering, Information Architecture teams, search product managers, and content teams.
• Drive a culture of SEO best practices that permeates through the organization
• Operate with autonomy while collaborating across technical and non-technical stakeholders. BASIC QUALIFICATIONS

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• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 5+ years of recent professional SEO experience working on large, global sites (100,000+ monthly visits from organic search traffic)
• Demonstrated experience using enterprise SEO tools such as Google Search Console, Moz, seoClarity, ScreamingFrog, Botify, or similar platforms.
• Experience collaborating with technical and non-technical stakeholders to implement SEO strategies.
• Track record of taking SEO initiatives from concept to completion with measurable results.

PREFERRED QUALIFICATIONS

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau
• Experience in B2B, digital advertising, and ad-tech products/services
• 5+ years of recent professional SEO experience working on large, global sites (100,000+ monthly visits from organic search traffic)
• Experience collaborating with technical and non-technical stakeholders to implement SEO strategies.
• Track record of taking SEO initiatives from concept to completion with measurable results.
• Experience communicating results to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.