Sr. Brand Marketing Manager, Integrated Marketing, Eero

DESCRIPTION

The eero Marketing team is seeking a strategic, insightful brand builder and storyteller to join us as a Senior Brand Marketing Manager. You’ll help shape the long-term direction of the eero brand while playing a central role in translating that strategy into integrated campaigns, storytelling and always-on experiences across the customer journey.

A creative, incisive thinker, you thrive in fast moving, high-impact teams and are comfortable operating across altitudes. You will be responsible for the strategic foundations of the eero brand—including brand platform, architecture, cross-audience messaging, and creative strategy—while partnering closely with cross-functional teams to deliver marketing programs that change audience perceptions and behaviors.

Success in this role requires the ability to move fluidly from insight to action: navigating ambiguity, synthesizing complex business, customer, and cultural inputs into clear strategic direction, crafting compelling narratives that align teams, and staying closely connected to activation to ensure the brand shows up clearly and consistently in-market.

This individual will partner closely with counterparts in Creative & Design, Measurement & Analytics, Paid Media, Events & Brand Partnerships, Program Management, Product Marketing, and Owned & Retail Channels.

The right candidate will also demonstrate knowledge of Generative AI in marketing and creative workflows, with experience leveraging AI tools to unlock stronger insights, faster iteration and campaign impact.

Key job responsibilities

Analyze and synthesize customer, category, competitive and cultural data into actionable insight; present findings in compelling ways across organizational levels and functions.

Partner with Measurement & Insights teams to manage research learning agendas, brand health and campaign measurement frameworks.

Lead, evolve and evangelize eero’s brand toolkit including brand strategy, architecture, messaging playbook and visual/verbal identity in partnership with eero’s Brand Studio team. Leverage toolkit to support marketing, sales and partner support teams.

Support annual and quarterly marketing planning. Translate operating plans and product marketing strategy into customer-obsessed, actionable marketing roadmaps that guide in-market activation with priority audiences.

Develop insight-led campaign strategies that inspire creativity, galvanize internal teams and drive customer perception and behavior change.

Partner with internal teams and agencies throughout campaign development and execution to guide cross-channel storytelling.

Author marketing strategy briefs and frameworks, ranging from high-level brand direction to specific campaign tactics.

Partner with channel and creative teams to plan and execute customer-obsessed content and experiences in owned surfaces and retail environments.

Collaborate with peers in Amazon’s Devices & Services organization to shape broader cross-device narratives. Influence the role eero plays within it.

Lead collaborative workshops with cross-functional partners to integrate business objectives, customer insights and cultural trends.

About the team

Wi-Fi has become a critical component to homes and businesses worldwide. eero, an Amazon Company, is the first product to deliver a whole-home Wi-Fi experience using mesh technology to make sure you never have to worry about connectivity.

eero's integrated marketing team exists to make eero the simplest, most trusted, and loved connectivity brand. We do this by shaping, influencing and activating the eero narrative across the customer journey – translating our innovation into clear, compelling stories and seamless experiences.

BASIC QUALIFICATIONS

• 8+ years of professional non-internship marketing experience
• Experience with customer segmentation, profiling, and targeting
• Experience using data and metrics to measure impact and determine improvements
• Experience in driving compelling creative strategy and execution at an agency or in-house creative team
• Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams
• Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
• Experience building, executing and scaling cross-functional marketing plans and programs across marketing disciplines including creative, paid/earned/owned channels, partnerships and measurement

- Strong marketing insights skills including experience analyzing and synthesizing first- and third-party data to deeply understand customers, drive marketing decisions and track results.PREFERRED QUALIFICATIONS

• Master's degree in marketing, communications, business, or equivalent
• Experience leading cross-functional teams to drive marketing initiatives world-wide
• Experience in consumer electronics, smart home or networking categories

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.