Senior Product Marketing Manager

DESCRIPTION

Are you a tech-savvy storyteller who can simplify that complex and communicate it in a compelling way to your target audience? At AWS, we're seeking a Sr. Product Marketing Manager with technical chops who can shape the future of our AI-based products for business users.

As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence product strategy across multiple domains - from Analytics and AI to Security. We're looking for a unique blend of technologist and business strategist - someone who can dive deep into technical architecture while crafting portfolio-level value propositions that resonate with customers. You'll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business. If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world leverage cloud computing and AI, this role is for you.

Key job responsibilities

Know your ideal customer deeply, their challenges and pain points. Understand the environment in which they work, the technologies they already use, and the countless alternatives they have.

Create and drive perceptions through positioning and messaging that connects the needs of the customer with the job to be done (JBTD) and differentiates from the other alternatives customers have - including no action.

Define and drive the go-to-market plan that creates awareness, consideration, purchase, and loyalty and activate cross-company resources to execute the end-to-end plan.

Lead product launch strategies and associated plans, including naming, target audience

definition, and marketing vehicles.

Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings.

Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.

BASIC QUALIFICATIONS

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs

PREFERRED QUALIFICATIONS

• Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.