Seo Marketing Strategy - Senior Associate

JOB DESCRIPTION

Become a pivotal part of the Consumer Bank Acquisition Marketing Team by stepping into the role of SEO Marketing Strategist, driving organic account growth through technical SEO, content strategy, and emerging AI experiences.

As an SEO Marketing Strategist on the Consumer Bank Acquisition Marketing Team, you'll lead initiatives to improve share of search, rankings, and discoverability across traditional and AI-powered search engines. You'll partner cross-functionally with product, analytics, and external agencies to translate search insights into scalable growth opportunities, and balance strategic planning with hands-on execution and experimentation.

Job responsibilities

• Lead SEO strategy across on-site, technical and content initiatives to drive sustainable organic growth
• Optimize content and site structure for evolving AI search experiences
• Identify high-impact keyword and topic opportunities using search demand, competitive, and intent analysis
• Partner with product and growth segment marketing, SEO Center of Excellence (COE), and content production teams to implement SEO and AI informed recommendation onto pages
• Manage agency relationships, roadmaps and performance tracking against clear SEO and AI KPIs
• Monitor algorithm changes, AI search trends and technical issues, proactively identifying risk and opportunities to scale
• Translate complex SEO and AI insights into clear recommendations for senior leaders
• Provide SEO guidance on ad hoc projects, including reviewing proposed page changes and advising on potential SEO implications
• Train internal teams on SEO best practices and guidelines, and develop and maintain documentation for SEO processes and standards

Develop and execute local SEO strategies to improve visibility in geographically related searches, location related landing pages and the branch locator experience
*

Required qualifications, capabilities and skills:

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of relevant experience
• Foundational SEO expertise across technical SEO, content optimization, and keyword strategy
• Strong understanding of how AI is reshaping search behavior and discovery
• Excellent organizational and prioritization skills with ability to manage multiple initiatives simultaneously
• Strong analytical skills with experience using SEO and performance measurement tools
• Clear, concise communicator able to influence cross-functional partners and leadership
• Comfortable operating in fast-changing environments with a test-and-learn mindset
• Quick to adapt to new tools and technologies as needed

ABOUT US

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.