Brand Narrative Strategist
Touche Doree Pvt Ltd
Full-timeExternal
IndustryTechnology
LocationUL, IN
SalarySalary not specified
Posted1/14/2026
ExperienceNot specified
Job description
Brand: Purple Carats
Location: Dalanwala, Dehradun
Working Schedule: Monday to Saturday | 9:30 AM – 6:00 PM
Website: www.purplecarats.com
Market Focus: USA
We are seeking a Brand Narrative Strategist to build and shape compelling brand stories for Purple Carats, targeting the USA jewelry market. The role focuses on storytelling, emotional branding, and consistent brand voice across all platforms.
Key Responsibilities
- Develop brand narratives, storytelling frameworks, and tone of voice for the USA audience
- Create campaign messaging for product launches, promotions, and brand initiatives
- Write brand copies, taglines, ad concepts, and storytelling briefs
- Collaborate with ads, design, and marketing teams to maintain narrative consistency
- Ensure brand communication aligns with premium and luxury positioning
Requirements
- Minimum 1 year of experience in brand strategy, content strategy, or copywriting
- Strong storytelling and conceptual thinking skills
- Experience with fashion, jewelry, lifestyle, or luxury brands preferred
- Excellent written English communication skills (USA market focused)
- Ability to translate brand values into emotionally engaging narratives
Job Types: Full-time, Permanent
Pay: Up to ₹30,000.00 per month
Work Location: In person