Content Strategist

Job Title: Content Marketing Strategist

Company: The Brihaspati Infotech (P) Ltd.
Experience: 6+ Years
Location: Mohali (Work From Office)

Key ResponsibilitiesContent Strategy & Brand Authority

• Develop and execute a comprehensive content strategy aligned with business goals, ICPs, and lead generation objectives.
• Define content pillars, topic clusters, and editorial calendars across the full buyer journey.
• Establish The Brihaspati Infotech’s leadership as trusted industry experts through insightful, high-value content.

SEO, Website & Demand Generation

• Build and manage SEO-driven content architecture including blogs, service pages, case studies, whitepapers, landing pages, and website copy.
• Own website messaging and content optimization to improve traffic, engagement, and conversions.
• Collaborate closely with SEO, performance marketing, and design teams to deliver conversion-focused content assets.

PR, Outreach & Thought Leadership

• Drive PR and content outreach initiatives including guest blogging, media placements, partnerships, and press releases.
• Craft compelling brand narratives that strengthen The Brihaspati Infotech’s positioning in domestic and global IT markets.

Social Media & Content Distribution

• Define and execute social media content strategies across LinkedIn and other relevant platforms.
• Build scalable content distribution frameworks to amplify reach, engagement, and inbound leads.

Performance, Analytics & Optimization

• Track content performance across SEO rankings, engagement metrics, lead quality, and business impact.
• Continuously optimize content strategy using data insights, analytics, and funnel attribution.

Collaboration & Leadership

• Work cross-functionally with sales, business development, design, and leadership teams to ensure consistent brand messaging.
• Guide junior content writers and ensure quality, tone, and strategic alignment across all content outputs.

Requirements

• 6+ years of experience in content marketing, content strategy, brand communications, or growth marketing.
• Strong expertise in SEO, content marketing, inbound strategy, and B2B storytelling.
• Proven ability to build scalable content systems that drive authority, traffic, and leads.
• Deep understanding of buyer personas, funnels, and intent-based content planning.
• Excellent strategic thinking, storytelling, editing, and stakeholder communication skills.
• Experience in IT services, web development, or digital marketing agencies is a strong plus.

Educational Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Business, or a related field.
• Demonstrated ability to translate content strategy into measurable business outcomes.

Why Join The Brihaspati Infotech (P) Ltd.?

• Opportunity to own and scale the content function for a growing IT services company.
• High-impact role with direct visibility into business growth and leadership strategy.
• Collaborative culture with room for creativity, ownership, and innovation.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Experience:

• Content strategy: 6 years (Required)

Work Location: In person