Director, Dtc Customer Lifecycle Marketing (remote)

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Overview The Direct to Consumer team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

HarperCollins Christian Publishing is seeking a Director, CRM & Lifecycle Marketing to lead lifecycle marketing strategy and execution across a portfolio of direct-to-consumer brands, spanning both eCommerce and subscription-based business models. This role operates within a centralized lifecycle marketing “center of excellence” , partnering closely with DTC Brands and Publishing teams to drive customer engagement, retention, and revenue through email, SMS, and loyalty.

The Director serves as a senior lifecycle marketing expert and player–coach , balancing strategic leadership with hands-on execution in a high-volume campaign environment operating across multiple brands and business units. This role leads campaign planning, forecasting, testing strategy, and operating models, while serving as the primary lifecycle owner for the highest-revenue and highest-complexity brands. The Director remains tactically involved in complex builds, peak-volume periods, and high-impact initiatives, acting as a critical connector between brand strategy and lifecycle execution to ensure programs are data-driven, scalable, operationally sound, and aligned to revenue and growth objectives.

Responsibilities

• Own lifecycle marketing strategy and execution across all HCCP direct-to-consumer brands, including email, SMS, and loyalty programs, with end-to-end accountability for revenue outcomes and lifecycle performance.
• Serve as the primary lifecycle marketing partner to Brand and Publishing teams, advising on campaign strategy, sequencing, and channel optimization.
• Lead and participate in Brand & Platform and Campaign Planning meetings, translating brand vision into executable lifecycle roadmaps.
• Develop and oversee revenue forecasts, campaign projections, and performance pacing for lifecycle channels.
• Serve as primary lifecycle owner for HCCP’s highest-revenue and highest-complexity brands, while providing strategic oversight and quality assurance across the broader brand portfolio.
• Provide final QA and scheduling oversight for high-risk, high-revenue, and peak-period lifecycle campaigns, ensuring accuracy, compliance, and pacing integrity.
• Establish and maintain lifecycle marketing operating models, standards, best practices, and execution guardrails across brands, including role ownership, QA processes, and cross-team collaboration frameworks to support scale and quality.
• Balance priorities, capacity, and resources across multiple brands in a high-volume campaign environment.
• Contribute hands-on to lifecycle marketing execution for complex, net-new, or high-revenue initiatives where senior judgment is required.
• Provide strategic feedback and QA on email and SMS templates, messaging, and sequencing.
• Design and guide A/B and multivariate testing strategies; analyze results and apply learnings across brands.
• Monitor lifecycle channel performance and proactively identify optimization opportunities to improve engagement and conversion.
• Partner cross-functionally with Brand, Publishing, Creative, Product, Analytics, and Technology teams to ensure seamless execution.
• Identify opportunities to improve processes, tooling, and scalability as campaign volume and brand needs grow.
• Coach and mentor lifecycle marketing team members, supporting both professional development and execution excellence.

Qualifications Required Experience:

• 7+ years of marketing experience, with at least 5 years focused on lifecycle marketing (email, SMS, retention, loyalty) in a direct-to-consumer or eCommerce environment, including 3+ years of people management experience.
• Proven experience leading lifecycle marketing strategy and execution across multiple brands, business units, or complex portfolios.
• Demonstrated ability to balance strategic leadership with hands-on execution in high-volume campaign environments.
• Strong experience building and owning strategy plans, revenue forecasts, campaign projections, and performance pacing for lifecycle channels.
• Deep hands-on experience working directly in ESP, SMS, and loyalty platforms (SailThru, Attentive and/or Yotpo preferred).
• Advanced experience analyzing multi-source marketing and customer data (ESP, SMS, loyalty platforms, GA4), building pivot-based reports and dashboards, and communicating results through clear, presentation-ready decks.
• Experience partnering closely with Copy, Creative, Merchandising, Analytics, and Technology teams.
• Prior experience managing, mentoring, or coaching marketing team members.
• Proven track record of driving measurable improvements in customer engagement, retention, and revenue through lifecycle programs.

Preferred Experience

• Experience operating in a centralized lifecycle marketing team, center of excellence, or agency-style model .
• Experience supporting both eCommerce and subscription-based business models.
• Experience designing and evolving loyalty programs and long-term retention strategies.
• Familiarity with Shopify and modern DTC marketing technology stacks.
• Working knowledge of HTML/CSS for email (not required, but a plus).
• Experience managing lifecycle marketing in environments with high campaign volume and tight timelines .
• Experience leading cross-brand testing and experimentation programs.

Education: Bachelor’s Degree (or equivalent experience) Required

Knowledge

• Lifecycle marketing best practices across email, SMS, and loyalty channels.
• Customer segmentation, personalization, and automation strategies.
• Direct-to-consumer eCommerce metrics, KPIs, and growth levers.
• Testing methodologies, performance analytics, and optimization frameworks.
• Email and SMS compliance regulations (CAN-SPAM, GDPR, TCPA).
• CRM and lifecycle marketing technologies and platforms.

Skills

• Strategic and hands-on—comfortable moving between planning, analysis, and execution.
• Strong analytical and forecasting skills with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills across cross-functional teams.
• Ability to manage complexity, competing priorities, and high campaign volume.
• Confident decision-maker who balances speed, quality, and business impact.
• Strong organizational skills and attention to detail.
• Ability to coach, mentor, and develop team members.

The salary range for this position is $90,000 – $110,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Christian Publishing is an equal opportunity employer.

HarperCollins Christian Publishing is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at TalentManagement@harpercollins.com . Note: we will only respond to accommodation requests.

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