Digital Marketing Manager

Responsibilities:

Join Related Rentals, the premier name in luxury residential living, as we continue to redefine modern hospitality and elevate the standard of urban lifestyle experiences. We are seeking a Digital Marketing Manager to play a key role in shaping the digital presence of our distinguished Luxury Rentals portfolio—a collection of best-in-class properties known for exceptional design, service, and sophistication.

In this role, you will develop and execute digital strategies that enhance brand awareness, drive qualified leads, and deliver a seamless online experience reflective of the quality and elegance synonymous with the Related name. Working closely with our Director of Marketing and Director of Creative Services, you’ll help tell the story of our luxury communities through thoughtful content, performance marketing, and innovative digital campaigns.

If you are passionate about luxury branding, data-driven marketing, and delivering excellence across every digital touchpoint, we invite you to be part of the team setting the benchmark for luxury living.

You’ll merge analytics with artistry — designing and executing digital campaigns, managing engaging content strategies, and producing compelling marketing collateral. You’ll play a key role in ensuring our digital presence not only looks great but performs powerfully, driving measurable results and meaningful connections with our audience.

This role blends analytics and creativity — running digital campaigns, managing content strategies, and producing marketing collateral. The Digital Marketing Manager will ensure our website, social channels, resident app, and marketing campaigns reflect our brand voice and deliver measurable results.

If you’re energized by storytelling, obsessed with metrics, and eager to grow your craft in a fast-paced, collaborative environment — we’d love to meet you. KEY RESPONSIBILITIES

Digital Marketing & Analytics* Execute daily digital campaigns across website, social, and paid channels.

• Monitor results in Google Analytics and Excel, tracking KPIs and recommending optimizations to agency partners.
• Support lead generation, reporting, and budget tracking.
• Collaborate with leadership to share insights through dashboards and performance reports.

Content Management & Social Media* Oversee content strategy for blog, resident app, and social channels.

• Partner with Creative and Events teams to bring campaigns, partnerships, and experiences online.
• Contribute to planning, scheduling, and engagement for social campaigns.
• Ensure brand voice, tone, and messaging are consistent across platforms.

Creative Services & Design* Work closely with Creative Services to design and produce marketing collateral, presentations, and digital assets.

• Manage creative templates, asset libraries, and brand design standards.
• Maintain a cohesive and polished brand identity across all creative deliverables.

LEARNING & DEVELOPMENT* Build and expand skills in Google Analytics, Excel, Photoshop, Illustrator, Premiere, and After Effects.

• Stay current on digital marketing, social media, and AI-driven content trends.
• Grow into full ownership of digital marketing execution and content management.

Benefits

• Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program
• Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities

Compensation:

The anticipated base salary range for this position is listed below. In addition to a competitive base salary, you will be eligible to receive discretionary bonus incentives and a comprehensive benefits package.

$125,000 - $130,000 + Discretionary Bonus

The actual base salary within the anticipated range will be determined by several components, including, but not limited to, the individual's experience, skills, qualifications, and market factors.

#LI-NG1 #RMC #LuxLeadership #TRC #onsite Qualifications:

• 3–5 years of experience in digital marketing, content marketing, or a related role.
• Strong organizational and project management skills, with the ability to juggle multiple priorities.
• Proven experience managing content calendars for social media, blogs, or community platforms.
• Excellent communication and collaboration skills across cross-functional teams.
• Quick learner with a growth mindset and eagerness to adopt new tools and platforms.
• Familiarity with CRM platforms (Salesforce, HubSpot, or similar) preferred.
• Experience in real estate, luxury, or lifestyle industries is a plus.
• On-site position based in Midtown, Monday through Friday.

Overview:

Build Your Career with Related Management Company

A subsidiary of Related Companies, Related Management Company (RMC) is a premier owner/operator of real estate, managing hundreds of properties across multiple states and Washington, D.C. We set the standard in workforce, market-rate, and luxury housing while leading in sustainability, with many new developments pursuing LEED Silver certification or higher.

At RMC, exceptional service, innovative design, and thriving communities define our work. Our success is powered by bold thinkers and entrepreneurial spirits, fostering growth, internal mobility, and leadership development.

We are proud to be an equal-opportunity employer committed to building an inclusive culture with competitive compensation aligned with experience and market standards.

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