Marketing Manager

The Marketing Manager at Ideal Market is responsible for driving the promotion and growth of our products and services. This role involves developing and executing strategic marketing plans, leading campaigns, and analyzing market data to enhance sales and business expansion.

Responsibilities

• Develop comprehensive marketing strategies to promote Ideal Market?s products and services.
• Conduct market research, sales forecasting, and strategic planning to evaluate product profitability and market performance.
• Plan, execute, and scale marketing campaigns for new product launches, services, and features.
• Oversee the creation and distribution of marketing materials across digital, social media, and other platforms.
• Manage the annual marketing budget, ensuring campaigns are delivered on time and within budget.
• Collaborate with internal teams, including the pricing team, to drive lead generation and sales growth.
• Provide leadership and guidance to the marketing team on priorities, budget management, and resource allocation.
• Stay informed on market trends and emerging developments, identifying opportunities for new products or services, and making recommendations to leadership.
• Ensure marketing strategies align with business objectives.
• Plan and oversee marketing events and trade shows to promote the brand, generate leads, and engage with customers.
• Develop and conduct training on marketing strategies, activities, and policies.
• Negotiate contracts with external vendors and partners for services related to marketing campaigns.
• Performs other duties as assigned.

Skills and competencies of the Marketing Manager

• Bachelor?s degree in Business, Marketing, or a related field (Master?s degree preferred).
• Minimum of 3 years of experience in a marketing-related role.
• Knowledge and experience in targeting and engaging the Hispanic market, including understanding cultural nuances and preferences.
• Eligibility to work in the United States.
• Excellent verbal and written communication skills.
• Strong interpersonal and customer service abilities.
• Exceptional organizational skills with a keen attention to detail.
• Strong analytical, problem-solving, and decision-making capabilities.
• Proven leadership skills with experience in managing and motivating teams.
• Expertise in budgeting, financial analysis, and monitoring of marketing activities.
• Solid understanding of principles and strategies for promoting and selling products and services.
• Proficiency in Microsoft Office Suite or equivalent software.
• Ability to sit for extended periods and work on a computer.
• Ability to lift up to 15 pounds occasionally.