Manager, Social Media

Position Summary:

The Social Media Manager is responsible for leading Empower Pharmacy’s social presence as a trusted, mission-aligned channel in a regulated healthcare environment. Reporting to the Director of Content, this role ensures Empower shows up on social platforms with credibility, clarity, and consistency, supporting brand trust, audience growth, and long-term engagement. The Social Media Manager brings a social-first mindset and strong editorial judgment to how Empower participates in public conversation, partnering cross-functionally to align social activity with broader content, communications, and reputation priorities. Empower’s mission of providing high-quality, affordable medications is effectively communicated across all social channels. Duties and Responsibilities:

• Operationalizes Empower’s social media strategy across owned and emerging platforms, translating editorial priorities and business objectives into platform-specific content plans with disciplined execution in a regulated healthcare environment.
• Serves as Empower’s primary day-to-day social media authority, exercising strong editorial judgment to guide content decisions, platform positioning, and tone while safeguarding brand integrity and compliance standards.
• Oversees the end-to-end development, production, and publication of high-quality, platform-native social content, partnering closely with creative, video production, and marketing teams to deliver compelling storytelling and social-first formats.
• Manages community engagement and moderation across social platforms, responding to comments, messages, and inquiries with professionalism, empathy, and clarity, while enforcing response standards and escalation protocols.
• Leads social listening, monitoring, and risk identification efforts, proactively identifying trends, sentiment shifts, and potential reputational or regulatory issues, and coordinating timely escalation with legal, communications, media relations, and customer support teams.
• Develops, documents, and maintains social media playbooks, workflows, response guidelines, moderation standards, and escalation processes, embedding compliance, governance, and best practices throughout.
• Analyzes and reports on social performance using engagement, growth, and sentiment metrics, leveraging AI-enabled tools responsibly to inform recommendations, optimize execution, and guide the evolution of Empower’s social presence.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Knowledge and Skills:

• Strong understanding of social media organic growth strategies, social advertising, and platform best practices. Excellent communication, strategic thinking, and project management skills.
• Proficiency in social media management tools such as Sprout Social, Sprinklr Hootsuite, or HubSpot along with experience Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, Salesforce, and Marketing Cloud. Demonstrated experience leveraging AI in daily work to drive efficiency, solve problems, and enhance decision-making—adept at integrating AI-powered solutions into all workflows.

Key Competencies* Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.

• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and others accountable to meet commitments and objectives.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Values* People: Our people define who we are as a company, and we believe that understanding and addressing the needs of our team, clients, and community is fundamental to fostering a culture of support and growth.

• Quality: Quality stands at the core of our mission, reflecting our commitment to excellence in every medication we produce.
• Service: We are here to serve others. Every interaction with our patients, providers, employees and other stakeholders comes from a place of service.
• Innovation: By continuously exploring new methodologies and embracing technology, we ensure that every solution we offer is at the forefront of pharmaceutical care.

Experience and Qualifications:

• Minimum of 5 years of experience in social media management, digital marketing, or content strategy.
• Requires a Bachelor’s degree in marketing, communications, digital media, or a related field.
• Demonstrated experience leveraging AI in daily work to drive efficiency, solve problems, and enhance decision-making—adept at integrating AI-powered solutions into all workflows.

Benefits:

We offer comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage, paid time off, 401(k) matching, wellness perks, IV therapy, and compounded medications. Learn more: https://careers.empowerpharmacy.com/benefits/