Marketing Campaigns Manager

Position Summary:

The Marketing Campaigns Manager is responsible for the end-to-end ownership, execution, and performance of integrated marketing campaigns that drive customer retention, account growth, lead generation/pipeline contribution, and new revenue across B2B, B2B2C, and DTC channels. In this hands-on role you will be accountable for translating business objectives into measurable, compliant, and high-performing campaigns. Success requires deep proficiency in core campaign disciplines: strategy, segmentation, messaging, execution, optimization, and performance analysis. The ideal candidate is both a strategic planner and executor, data-driven with strong cross-functional collaboration skills and a deep understanding of full, multi-audience lifecycle marketing in a regulated healthcare or pharmacy environment. Duties and Responsibilities: Design, Architect and Execute Campaigns* Own end-to-end marketing campaigns, from strategy definition through execution, optimization, and post-campaign analysis.

• Translate revenue, retention, and growth priorities into clear campaign strategies, success metrics, and executable plans.
• Define target audiences, messaging frameworks, channel mix, and performance criteria to drive measurable outcomes.
• Drive accountability for campaign performance including engagement, conversion, pipeline contribution, and revenue impact coordination.

Operationalize Campaign Delivery at Scale* Execute multi-channel campaigns across email, digital, paid media, landing pages, webinars, direct mail, sales enablement, and in-product or portal communications.

• Develop and manage segmented audiences using CRM and marketing automation platforms to deliver personalized experiences across channels and touchpoints.
• Own campaign calendars, timelines, budgets and workflows to ensure efficient execution within defined scope and timelines.
• Ensure all campaign execution meets pharmacy, healthcare, and regulatory compliance standards.

Measure, Optimize, and Improve Performance* Own campaign reporting and performance analysis, translating data into actionable insights.

• Apply AI-enabled tools and analytics to improve targeting, personalization, and campaign performance.
• Optimize messaging, targeting, and channel efficiency, effectiveness and impact through testing and experimentation.
• Analyze customer behavior, lifecycle trends, and market insights to inform future campaign strategies.

Partner to Drive Outcomes* Collaborate with Sales, Customer Service, Product, Clinical, Compliance, and Creative teams to align campaigns with business priorities and regulatory requirements.

• Serve as the campaign subject-matter expert, clearly communicating objectives, timelines, and success metrics.
• Align campaign execution with downstream teams responsible for lead follow-up, customer engagement, and revenue realization.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Knowledge and Skills:

• Proven experience managing campaigns across B2B, B2B2C, and DTC channels.
• Strong understanding of customer lifecycle marketing, retention strategies, and lead generation.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot, or similar).
• Ability to translate business goals into actionable, measurable marketing campaigns.
• Strong analytical skills with experience using performance data to inform optimization and decision-making.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills with experience briefing creative and collaborating cross-functionally.

Key Competencies* Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.

• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and others accountable to meet commitments and objectives.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Values* People: Our people define who we are as a company, and we believe that understanding and addressing the needs of our team, clients, and community is fundamental to fostering a culture of support and growth.

• Quality: Quality stands at the core of our mission, reflecting our commitment to excellence in every medication we produce.
• Service: We are here to serve others. Every interaction with our patients, providers, employees and other stakeholders comes from a place of service.
• Innovation: By continuously exploring new methodologies and embracing technology, we ensure that every solution we offer is at the forefront of pharmaceutical care.

Experience and Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in commercial marketing, growth marketing, or lifecycle marketing, preferably in healthcare, pharmacy, or a regulated industry.

Benefits:

We offer comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage, paid time off, 401(k) matching, wellness perks, IV therapy, and compounded medications. Learn more: https://careers.empowerpharmacy.com/benefits/