Marketing Specialist

About the Role: Canon USA in Melville, NY is currently seeking a Marketing Specialist (Specialist, Marketing) to drive growth through a blend of brand campaign execution, influencer engagement, and retail channel marketing. In this role, you will act as a bridge between our brand and our customers, working directly with retailers, sales representatives, and content creators to maximize product visibility and sell-through. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs. Your Impact: - Influencer & Ambassador Management: Identify, vet, and engage with relevant influencers and brand ambassadors. Coordinate product seeding, manage relationships, and ensure creator content aligns with internal brand standards and campaign goals. Maintain up-to-date knowledge of the evolving creator landscape, specifically tracking the latest trending personalities as well as key opinion leaders within the imaging and photography industries. - Brand Campaign Execution: Support the end-to-end execution of brand campaigns within the imaging category. Collaborate with internal teams to create and deploy assets that highlight visual performance and creativity, ensuring consistent, high-impact storytelling across retailer websites, in-store experience centers, and digital advertising. Ensure campaigns effectively target distinct segments—from entry-level vloggers to professional photographers and videographers—by highlighting relevant features and creative benefits. - Agency Collaboration: Act as the primary liaison with partner agencies to coordinate the production and creation of brand campaign marketing assets. Review creative deliverables to ensure they align with the brand voice and campaign objectives. - Retail & Channel Marketing: Collaborate with sales managers and account executives to drive sell-through and visibility on Amazon and other key retailers. Manage Amazon A+ Content, Brand Stores, and product detail pages to ensure best-in-class presentation. Oversee Amazon Advertising strategies, including Sponsored Products and Display ads, to align with core business goals. Create and manage media plans, including banners, promotional content, landing pages, and paid search/display advertising. - Content Strategy & Creation: Manage the creation and distribution of marketing assets for new product launches, ensuring consistency across web, social, and in-store displays. - Analytics & Reporting: Track the performance of marketing campaigns, paid ads, and influencer activities. Provide data-driven recommendations for future promotions and regular activity reports to the sales organization. - Market Intelligence: Monitor competitive activity, identify customer needs, and track unauthorized dealer activity on third-party marketplaces (via Brand Registry) in collaboration with legal and compliance teams. - Sales Support: Prepare presentations for account product line reviews and pre-disclosure meetings. Respond to marketing inquiries from the sales organization to identify new opportunities. About You: The Skills & Expertise You Bring: - Bachelor's degree in Marketing, Communications, or relevant field or equivalent experience, plus 3 to 5 years of related experience - Related experience in digital marketing, retail marketing, and/or agency coordination - Strong understanding of digital retail marketing, media planning, and content creation - Experience working with, providing creative feedback, and managing timelines with external agencies or vendors is a plus We are providing the anticipated salary range for this role: $66,300 - $81,550 annually Company Overview: About our Company - p { font-size: 18px; } Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

Who We Are

Where Talent Fosters Innovation.

Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

• Employee referral bonus
• Employee discounts
• “Dress for Your Day” attire program (casual is welcome, based on your job function)
• Volunteer opportunities to give back to our local community
• Swag! A Canon welcome kit and official merch you can’t get anywhere else

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon.

#CUSA

Workstyle Description: Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs. Posting Tags: #PM19 #LI-AV1 #LI-HYBRID