We are seeking a Senior SaaS Marketing Manager to join our growing remote team. In this role, you will be responsible for owning and leading ClickGuard’s product marketing strategy end-to-end, shaping how our SaaS platform is positioned, launched, adopted, and scaled.
You will define the strategic marketing plan, align teams around it, and ensure execution across all product-related marketing initiatives. Working cross-functionally with Product, Marketing, Sales, Customer Success, and Partnerships, you will translate product innovation into clear customer value and measurable business outcomes.
This role plays a critical leadership function at ClickGuard by connecting strategy, execution, and performance across the entire marketing ecosystem.
Responsibilities
Marketing Strategy, Planning & Leadership
- Own and define the end-to-end product marketing strategy, translating company and product goals into clear quarterly and annual plans.
- Unite product marketing, lifecycle marketing, campaigns, affiliates, and partnerships under a single cohesive marketing roadmap.
- Lead, mentor, and coordinate the marketing team and external collaborators executing the strategy.
- Act as the primary owner of product-related marketing priorities, alignment, and outcomes.
Go-To-Market, Growth & Lifecycle
- Lead go-to-market strategies for product launches, feature releases, and roadmap initiatives.
- Drive product adoption, activation, engagement, expansion, and retention through strong positioning and messaging.
- Own customer lifecycle communication across onboarding, activation, expansion, retention, and re-engagement.
- Partner closely with Sales, Growth, and Customer Success to ensure alignment across acquisition and retention motions.
Product, Market & Customer Insights
- Analyze market trends, competitive landscape, customer behavior, and feedback to inform positioning and messaging.
- Collaborate closely with Product to translate insights into compelling customer-facing narratives.
- Support roadmap communication and maintain feedback loops between customers and internal teams.
- Ensure insights directly inform strategy, prioritization, and execution.
Campaigns, Affiliates & Partnerships
- Oversee the planning and execution of multi-channel marketing campaigns (paid, organic, email, SEO/SEM, webinars).
- Own and grow affiliate marketing initiatives aligned with product positioning and revenue goals.
- Support and develop strategic partnerships that expand distribution, visibility, and product adoption.
- Manage budgets effectively and ensure cost efficiency across all initiatives.
Performance, Analytics & Brand Enablement
- Own marketing reporting, analytics, and performance tracking across all product-related initiatives.
- Define KPIs, dashboards, and reporting frameworks to measure impact and ROI.
- Use data to continuously optimize strategy and guide decision-making.
- Own product positioning, messaging frameworks, and ensure consistency across all marketing communications and enablement assets.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business or a related field.
- Minimum of 7+ years of experience in B2B/B2C marketing (depending on your target audience).
- Strong understanding of PLG and SaaS growth dynamics (including activation, retention, expansion, churn reduction, etc).
- Strong understanding of marketing analytics and ROI measurement.
- Excellent written and verbal C1+ English communication skills.
- Comfortable operating in structured, system-driven environments (experience with ClickUp and HubSpot is a strong plus).
- Experience with content marketing, social media marketing, and digital marketing.
- Ability to work independently and manage multiple projects simultaneously.
- Strong leadership and cross-functional collaboration skills.
- Passion for ClickGuard's mission and target audience.
If this is you, we 100% need to talk, and we look forward to your application.
Benefits:
- Competitive salary
- Work that fits your personality and lifestyle.
- Your hours are flexible, and so is your vacation.
- Any equipment/software/tech that you need to do your job.
- You can work from anywhere in the world - We work remotely!
Job Type: Full-time
Pay: $5,000.00 - $8,000.00 per month
Application Question(s):
- What are your Salary Expectations?
Work Location: Remote