Senior Executive - Paid Social

The Senior Executive - Paid Social will be responsible for planning, executing, and optimizing paid social media campaigns across various platforms to enhance brand visibility, engagement, and conversion rates. The ideal candidate should have a strong understanding of social media advertising, excellent analytical skills, and a creative mindset. If you're passionate about social media marketing and are eager to make an impact, we want to hear from you.

Key Responsibilities:

Campaign Planning and Execution:

• Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc.
• Collaborate with cross-functional teams to ensure campaign alignment with overall marketing goals.

Ad Creation and Optimization:

• Create visually compelling ad creatives and persuasive ad copy to drive engagement and conversions.
• Monitor and optimize ad performance, adjusting targeting and bidding strategies as needed.

Audience Targeting:

• Identify and define target audience segments based on demographics, interests, and behaviors.
• Utilize audience insights and data to refine targeting strategies continuously.

Budget Management:

• Manage advertising budgets effectively to maximize ROI and ensure cost-efficient campaign execution.
• Track campaign expenses and provide regular budget reports.

Performance Analysis:

• Monitor campaign performance using analytics tools and generate performance reports.
• Provide insights and recommendations to enhance campaign effectiveness.

A/B Testing:

• Implement A/B testing and experimentation to optimize ad creatives, headlines, and landing pages.
• Use data-driven insights to refine and improve ad elements.

Stay Updated with Current Trends:

• Stay updated on industry trends and emerging social media advertising technologies.
• Share insights and best practices with the team.

Documentation:

• Maintain comprehensive documentation of campaign strategies, results, and learnings.
• Ensure proper record-keeping and organization of creative assets.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum of 2 years of experience in managing paid social media campaigns, preferably in a digital marketing agency or similar setting.
• Proficiency in using social media advertising platforms such as Facebook Ads Manager, Instagram, TikTok, Snapchat, LinkedIn Ads, Twitter Ads, etc.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative mindset with a focus on delivering visually appealing and compelling ad content.
• Knowledge of social media trends and best practices.

About Havas India

Havas India gathers the expertise of 17 specialist agencies across 3 verticals: Havas Media Group – Havas Media, PivotRoots, Arena Media, Tribes (out-of-home), Havas Market, Havas Play, Havas Programmatic Hub, Havas Analytics, Socialyse; Havas Creative Group – Havas Worldwide India (creative), Havas CX (customer experience), Havas People (talent communications), Think Design (UX/UI), Shobiz (experiential marketing), Conran Design Group (branding & design), and Havas QED (integrated); Havas Health & You – Havas Life Sorento (healthcare). With its unique Village model, it is an integrated group present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and offices in Kolkata and Chennai, with 1500+ professionals.

As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ (Nov 2022 - Nov 2023), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2022, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

For more information, visit https://in.havas.com/ and follow @Havas India on social media

About Havas Media Network India

Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media and Arena Media, and specialist brands - PivotRoots (integrated digital), Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), & Havas Media Tribes (out-of-home).

For more information, visit https://in.havas.com/ & follow @HavasMediaIN on Twitter.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

For more information, visit https://in.havas.com/ and follow Havas India on social media.