Digital Marketing Specialist

Job Description For Digital Marketing Specialist Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Pondicherry

About Mydbops Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 300 clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities Campaign Management & Execution

Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services

Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking

Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement) Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems

Build comprehensive campaign performance dashboards with actionable insights

Analyze campaign data to identify trends, optimize spend, and improve conversion rates

Provide weekly/monthly performance reports with clear recommendations

Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI

Conduct A/B testing and implement data-backed improvements

Content & Creative Development Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools

Collaborate with technical teams to translate complex database concepts into compelling marketing messages

Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration Work closely with DBAs and technical staff to understand product offerings and client pain points

Develop technically accurate marketing content for database optimization, migration, and managed services

Stay updated on database industry trends and competitive landscape

AI & Automation Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation

Explore and implement marketing automation tools to improve efficiency

Must-Have Skills Analytics & Tools (Non-negotiable) Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console

Experience setting up conversion tracking, UTM parameters, and attribution models

Ability to analyze data and extract actionable insights

Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management 3+ years managing Google Ads and LinkedIn Ads campaigns with proven ROI

Experience with B2B lead generation and marketing funnel optimization

Design & Content Proficiency in Canva, Figma, or Adobe Creative Suite

Strong copywriting skills for technical B2B audiences

Experience creating social media content and ad creatives

Technical Aptitude Ability to quickly learn and understand technical products (databases, cloud services, SaaS)

Familiarity with WordPress/Webflow, hosting platforms, and web technologies

Comfortable working with technical teams and translating technical concepts

Nice-to-Have Skills Experience marketing SaaS, cloud, or database products

Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)

Certification in Google Analytics, Google Ads, or digital marketing

Experience with AI-powered marketing tools and LLM applications

Understanding of SQL or database concepts

Job Details Job Type: Full-time opportunity

Work time: General Shift

Mode of Employment - Work From Office (Pondicherry)

Experience - 2-4 years