Senior Digital Marketing Executive

Job Title: Senior Digital Marketing Executive

Location: Bhubaneswar, Odisha

Experience Required: 3–4 Years (Minimum)

Job Type: Full-time

Job Description

We are looking for a Senior Digital Marketing Executive with strong hands-on experience in SEO, Instagram Ads, and Google Business Profile (GBP) optimization . The ideal candidate should be performance-driven, data-oriented, and capable of independently planning and executing digital marketing strategies that generate leads and improve brand visibility.

This role is best suited for someone who understands local SEO , paid social campaigns, and business profile optimization, especially for service-based and real estate/interior-related businesses.

Key Responsibilities

SEO (Search Engine Optimization)

• Plan and execute on-page, off-page, and technical SEO strategies
• Keyword research, competitor analysis, and content optimization
• Improve organic rankings, website traffic, and lead quality
• Monitor SEO performance using tools like Google Search Console, Analytics, Ahrefs/SEMrush
• Local SEO optimization with a strong focus on city-based keywords

Instagram Ads & Meta Ads

• Create, manage, and optimize Instagram ad campaigns (lead generation & brand awareness)
• Audience targeting, A/B testing, creatives, and budget optimization
• Analyze ad performance and improve ROAS
• Coordinate with design/content teams for high-performing creatives

Google Business Profile (GBP)

• Complete management and optimization of Google Business Profile
• Improve local rankings, impressions, calls, and direction requests
• Handle reviews, posts, Q&A, and regular updates
• Implement strategies to dominate local map pack results

Reporting & Strategy

• Weekly and monthly performance reporting
• Data-driven decision making and campaign optimization
• Stay updated with latest digital marketing trends, SEO updates, and ad policies

Required Skills & Qualifications

• 3–4 years of proven experience in Digital Marketing
• Strong expertise in SEO, Instagram Ads, and Google Business Profile
• Hands-on experience with Google Analytics, Search Console, Meta Ads Manager
• Solid understanding of local SEO and lead-generation strategies
• Ability to work independently and take ownership of results
• Excellent analytical and problem-solving skills

Preferred / Added Advantage

• Experience in real estate, interior design, or local service businesses
• Knowledge of content strategy and basic ad copywriting
• Familiarity with tools like Canva, Meta Pixel, and conversion tracking

Why Join Us?

• Opportunity to work on high-impact, local-dominant brands
• Creative freedom and strategic ownership
• Growth-focused environment with performance-based recognition