Performance Marketing Manager (meta Expertise)

About The Opportunity A fast-growing company in the EdTech sector focused on scalable digital learning products is hiring an experienced paid-social lead to own Meta (Facebook & Instagram) performance marketing. This fully on-site India role requires a hands-on operator who can drive user acquisition, optimize ROAS, and translate product/learning goals into measurable growth experiments.

Primary title: Meta Ads Manager — On-site (India)

Role & Responsibilities

• Design and execute end-to-end Meta paid-social strategies to acquire students/users across funnel stages (awareness ➜ activation ➜ retention).
• Build, launch and iterate campaign structures in Meta Business Manager and Facebook Ads Manager focused on CPA, ROAS and LTV targets.
• Implement and maintain tracking (Meta Pixel, Conversions API) and analytics to ensure accurate attribution and event mapping for learning funnels.
• Lead creative testing and optimization — define hypotheses, run iterative A/B tests, and scale top-performing variants with clear playbooks.
• Analyze campaign performance and deliver actionable insights: cohort-level LTV, CAC, ROAS, and recommendations to product and content teams.
• Manage budgets, pacing and bidding strategies; collaborate with cross-functional teams to align campaigns with launch calendars and growth goals.

Skills & Qualifications Must-Have

• Meta Business Manager
• Facebook Ads Manager
• Meta Pixel
• Conversions API (CAPI)
• Campaign Budget Optimization
• Audience Targeting & Segmentation

Preferred

• A/B Testing
• Google Analytics 4
• UTM tagging and event taxonomy design

Benefits & Culture Highlights

• On-site, collaborative environment with rapid ownership and visible impact on product growth.
• Competitive compensation with performance-linked incentives and learning stipend for marketing upskilling.
• Close partnership with product, content and analytics teams—career progression into senior growth roles.

This role is ideal for a results-driven paid-social specialist who thrives on data, experimentation, and cross-functional collaboration to scale user acquisition for digital education products. Apply if you want to own Meta performance for a mission-driven EdTech growth engine.

Skills: edtech,analytics,facebook,api,learning,teams,a/b testing,facebook ads manager