Social Media Marketing Manager

Position: Social Media Marketing Manager (Paid & Organic)

Company: World of Digital Dudes

Location: Office Based

Experience: 4+ Years (Agency Experience Preferred)

Employment Type: Full-Time

ROLE OVERVIEW :

We are looking for a Social Media Marketing Manager who can lead, strategize, and execute high-performance social and paid marketing campaigns across multiple industries.

This role requires someone who owns outcomes , not just tasks.

KEY RESPONSIBILITIES

1. Social Media Strategy & Team Leadership

• Build, manage, and lead the complete social media function
• Develop monthly and quarterly content strategies aligned with business goals
• Guide designers, video editors, and content creators
• Ensure brand consistency across all platforms

2. Paid Media (Meta Ads) Ownership

• Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram)
• Handle lead generation, traffic, and conversion campaigns
• Manage budgets, targeting, creatives, and scaling strategies
• Analyze CPL, CTR, ROAS, lead quality, and funnel performance

3. Campaign Planning & Execution

• Convert business objectives into actionable marketing campaigns
• Coordinate organic and paid efforts for maximum impact
• Launch, monitor, and optimize performance marketing campaigns

4. Reporting & Performance Analysis

• Create and present weekly and monthly performance reports
• Analyze data and provide insights, not just numbers
• Recommend improvements based on performance metrics

5. Client & Internal Communication

• Act as the main point of contact for social media & ads-related discussions
• Collaborate with sales and strategy teams
• Manage expectations and timelines professionally

6. Process & SOP Development

• Build scalable systems and workflows
• Create SOPs for content, ads, and reporting
• Train and mentor junior team members

REQUIRED SKILLS & EXPERIENCE

• 4+ years of experience in Social Media Management
• Strong hands-on experience with Meta Ads (Facebook & Instagram)
• Proven experience managing and scaling ad accounts
• Strong understanding of content strategy, funnels, and lead quality
• Experience leading teams and managing multiple clients
• Analytical mindset with strong reporting skills
• Excellent communication and leadership abilities

WHAT WE ARE NOT LOOKING FOR

• Freshers or entry-level candidates
• Candidates with only organic or only paid experience
• Freelancers looking for part-time roles

WHAT WE OFFER

• Leadership role with high ownership
• Opportunity to build and lead a full marketing team
• Exposure to global clients
• Growth-focused work culture
• Competitive compensation (based on experience)

IMPORTANT NOTEWe value accountability, clarity, and performance. This role is for someone who takes ownership of growth, not just execution.