Director Of Marketing And Public Relations
The Clarks Hotels & Resorts
Job description
Director of Marketing & Public Relations (Corporate)
Location : India (Head Office) Gurugram
Company : The Clarks Hotels & Resorts
Experience : 10+ years in hospitality or consumer-facing brands
About Us
The Clarks Hotels & Resorts is one of India's fastest-growing asset-light hotel companies, known for delivering wholesome hospitality experiences across 130+ properties. As we enter a new phase of strategic growth and brand evolution, we are seeking a dynamic and seasoned Director of Marketing & Public Relations to lead our marketing function across corporate, unit, and digital verticals.
Key Responsibilities 1. Brand Strategy & Positioning
- Strengthen and elevate The Clarks brand across all guest and stakeholder touchpoints.
- Ensure consistency in brand tone, visual identity, and messaging across units and channels.
2. Performance Marketing & Digital Growth
- Lead data-driven performance marketing (paid, owned, earned media).
- Drive traffic and conversions through SEO, SEM, paid campaigns, and retargeting.
- Oversee digital marketing agencies and internal teams.
3. Corporate & Unit-Level Marketing
- Build and execute annual marketing calendars for both the corporate brand and individual hotel units.
- Coordinate closely with GMs and unit teams to ensure hyperlocal marketing activation.
4. Public Relations & Media Engagement
- Manage national and regional PR campaigns.
- Cultivate media relationships to secure high-impact press coverage, thought leadership, and crisis communications.
- Leverage influencer and KOL engagement to strengthen brand visibility.
5. Social Media & Content Strategy
- Oversee creative strategy and content calendars for Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
- Track engagement and optimize content performance using analytics.
6. Budgeting & Revenue-Linked Marketing
- Own the marketing budget and ensure strong ROI across channels.
- Design and deploy campaigns that directly support occupancy and revenue targets.
7. Website SEO & Conversion Performance
- Manage website updates, UX/UI, SEO, and CRO strategies.
- Improve direct booking share and reduce OTA dependence.
8. Training & Coordination with Units
- Establish SOPs and toolkits for property-level marketing teams.
- Conduct regular training, workshops, and audits to ensure marketing alignment at the unit level.
Ideal Candidate Profile
- 10+ years of experience in marketing, with at least 3 years in a leadership role
- Prior experience in hospitality or luxury consumer brands preferred
- Deep understanding of both brand marketing and digital performance marketing
- Proven PR and media experience with strong industry connections
- Excellent leadership, communication, and team management skills
- Ability to work in a fast-paced, growth-oriented environment
What We Offer
- A chance to shape the future of a legacy brand in Indian hospitality
- Leadership role with high autonomy and visibility
- Entrepreneurial and collaborative culture
- Competitive compensation with performance incentives