Marketing Manager – D2c & Brand Growth (kids Nutrition Brand)

Job Title: Marketing & Brand Manager

Location: Baner, Pune

Brand Name: MilliMo

Employment Type: Full-time

About Millimo

MilliMo is a kids-first nutrition brand built on millets, clean ingredients, and trust. We exist to make healthy food joyful for kids and reassuring for parents. This role sits at the center of that mission.

Role Summary

The Marketing Manager will own brand growth, digital presence, and campaign execution for MilliMo. You will work directly with the Founder and collaborate with in-house design, video, and operations teams. This is not a social media posting role. This is a thinking + execution leadership role.

Key Responsibilities

1.

Brand & Marketing Strategy

• Translate founder vision into clear monthly and quarterly marketing plans
• Maintain consistent brand voice across all platforms
• Build and evolve MilliMo’s brand story for parents and kids
• Plan launches, seasonal campaigns, and growth initiatives

2. Digital & Social Media Growth

• Own Instagram, website content direction, and platform strategy
• Plan reel, carousel, and story calendars with clear objectives
• Track engagement, reach, conversions, and growth metrics
• Guide content themes: education, trust, fun, founder-led stories

3. Campaign & Content Execution

• Brief graphic designers and videographers with clarity
• Review and approve creatives before publishing
• Ensure quality, timelines, and brand alignment
• Coordinate influencer collaborations and UGC

4. Performance Marketing Coordination

• Work with external or in-house performance teams
• Align creatives with ad objectives
• Track ROAS, CAC, AOV, and campaign performance
• Flag issues early and suggest improvements

5. Founder & Brand PR Support

• Help structure founder-led content and storytelling
• Support PR opportunities, brand features, and collaborations
• Align marketing with offline activations and CSR initiatives

6. Team & Process Ownership

• Create marketing SOPs, trackers, and calendars
• Ensure smooth coordination between design, video, finance, and ops
• Take full responsibility for deadlines and delivery

Required Skills & Experience

• 3-5 years of experience in D2C, FMCG, or consumer brand marketing
• Strong understanding of Instagram, content formats, and trends
• Experience working with designers, videographers, and agencies
• Comfortable with data, metrics, and performance tracking
• Excellent communication and briefing skills
• High ownership mindset

Ideal Personality Traits

• Structured thinker
• Calm under pressure
• Detail-oriented but not micromanaging
• Comfortable working with a founder-led brand
• Emotionally mature and accountable

What This Role Is NOT

• Not just posting on social media
• Not a pure agency coordinator
• Not a junior execution-only role

Reporting To

Founder & Director – MilliMo