Social Media Marketing Manager

Job Description:

About Dedhia Music Foundation (DMF):

Dedhia Music Foundation is a non-profit organization based in Mumbai, dedicated to promoting and preserving the rich heritage of Hindustani Classical music. As a CSR initiative of Zycus Infotech, DMF strives to connect younger generations with classical music through innovative and modern platforms.

We are looking for a passionate and creative Social Media Marketing Manager to join our team. The ideal candidate will be responsible for managing and executing social media strategies, with a special focus on Instagram and YouTube, to promote classical music to a younger audience. The role will involve creating engaging content, increasing online presence, and driving campaigns that resonate with the youth, making classical music more accessible and appealing.

Key Responsibilities:

Social Media Strategy: Develop and execute comprehensive social media strategies, particularly on Instagram and YouTube, to promote Hindustani Classical music to a youthful audience.

Content Creation: Create and curate engaging multimedia content (posts, stories, videos, reels, etc.) that highlights classical music performances, educational content, and upcoming events.

Community Engagement: Foster an interactive community of classical music enthusiasts by actively engaging with followers, responding to comments, and encouraging participation through polls, contests, and live sessions.

Campaign Management: Design and manage promotional campaigns that target the youth, using creative storytelling and influencers to increase the visibility of DMF’s initiatives.

Collaboration: Work closely with the DMF team and classical musicians to produce content that resonates with the younger generation while maintaining the authenticity of the music.

Analytics and Reporting: Track and analyse social media performance metrics to assess the effectiveness of campaigns and adapt strategies accordingly. Provide regular reports to the leadership team on growth, engagement, and ROI.

Growth Hacking: Identify trends and leverage emerging social media tools and techniques to maximise audience growth and engagement.

Qualifications:

· Bachelor's degree in marketing, Communications, or a related field.

· Proven experience in social media management, especially with Instagram and YouTube.

· Strong understanding of youth culture and social media trends.

· Creative flair and ability to create visually appealing and engaging content.

· Passion for music, especially Indian classical music, is a plus.

· Excellent communication and interpersonal skills.

· Analytical mindset with the ability to interpret data and derive actionable insights.

What We Offer:

· A dynamic, creative, and supportive work environment.

· The opportunity to work closely with renowned artists and be part of a movement to preserve and promote Hindustani Classical music.

· Competitive salary and benefits.