Senior Digital Analytics & Optimization Specialist

Company Overview At Zuora, we do Modern Business. We're helping people subscribe to new ways of doing business that are better for people, companies and ultimately the planet. It's an approach resulting from the shift to the Subscription Economy that puts customers first by building recurring relationships instead of one-time product sales and focuses on sustainable growth. Through our leading expertise and multi-product suite, we are transforming all industries and working with the world's most innovative companies to monetize new business models, nurture subscriber relationships and optimize their digital experiences.

The Team & Role Join our Digital team as we drive measurable growth through data-driven optimization and experimentation. As our Senior Digital Analytics & Optimization Specialist, you'll be at the forefront of transforming how we engage with prospects and customers across our digital properties. This is a unique opportunity to shape our conversion optimization strategy, directly impacting revenue growth and customer acquisition in the fast-growing Subscription Economy.

Why come here now? As Zuora scales globally, your work will directly influence how thousands of potential visitores experience our brand and convert into customers. You'll have the autonomy to design and execute a comprehensive testing and optimization program with executive visibility.

What makes this role exciting? You'll own the entire CRO strategy—from hypothesis development to implementation to analysis—working with cutting-edge tools and technologies. You'll partner closely with cross-functional teams including Design, IT, Product, and Marketing Operations to drive experiments that move the needle on our most important business metrics. The complexity of our B2B SaaS funnel provides rich opportunities for impactful optimization.

Growth opportunity: This role positions you as a strategic growth leader, with exposure to executive stakeholders and opportunities to expand into broader digital strategy and growth marketing leadership.

This is a remote position , so you'll be working remotely while occasionally getting together with your team for office visits, events, or offsites. Of course, you're welcome to come into the office more often if you're nearby.

Our Tech Stack: GA4, Looker Studio, Google Tag Manager, ContentSquare, Marketo, Salesforce, DemandBase, WordPress,

What You'll Do

• Lead end-to-end CRO strategy and execution across Zuora's website and landing pages, developing hypothesis-driven testing roadmaps that drive measurable improvements in conversion rates and revenue impact
• Design and analyze sophisticated experiments including A/B tests and multivariate tests, to identify winning variations and scale successful optimizations across our digital properties
• Build and maintain actionable analytics by creating advanced dashboards in Looker Studio, analyzing GA4 data, and conducting deep-dive funnel analysis to identify conversion bottlenecks and optimization opportunities across the customer journey
• Drive technical optimization initiatives by serving as the primary liaison between Marketing and IT team, owning technical SEO improvements, managing Google Tag Manager implementation, and coordinating website performance enhancements
• Champion data-driven decision making by monitoring website performance metrics (page speed, Core Web Vitals, mobile experience), collaborating with designers to optimize UX elements, and ensuring all optimizations are tracked and reported on with clear ROI metrics

Your Experience

• 6-9 years of experience in conversion rate optimization, digital analytics, or growth marketing roles with a proven track record of improving conversion rates through systematic testing and optimization
• Advanced proficiency in Google Analytics 4, Looker Studio, and A/B testing tools (ContentSquare, VWO, or similar platforms) with demonstrated ability to design statistically valid experiments and interpret results
• Strong technical foundation including Google Tag Manager expertise, technical SEO knowledge (especially site performance and Core Web Vitals), and working knowledge of HTML/CSS and content management systems
• Expert analytical skills with experience in funnel analysis, cohort analysis, conversion attribution, and identifying optimization opportunities from complex data sets
• Proven cross-functional collaboration abilities with experience effectively partnering with design, development, IT, and marketing teams to implement optimization initiatives
• SaaS or B2B experience with understanding of complex, multi-touch conversion funnels and longer sales cycles

Nice To Haves

• Experience with Marketo, Salesforce, DemandBase, or similar B2B marketing technology stack
• Background in UX research as it relates to conversion optimization
• Experience with WordPress or enterprise CMS platforms and landing page builders
• Familiarity with heatmap tools, session recording software, and qualitative research methodologies
• SQL or data analysis scripting experience for advanced analytics

#ZEOLife at Zuora As an industry pioneer, our work is constantly evolving and challenging us in new ways that require us to think differently, iterate often and learn constantly—it's exciting. Our people, whom we refer to as "ZEOs" are empowered to take on a mindset of ownership and make a bigger impact here. Our teams collaborate deeply, exchange different ideas openly and together we're making what's next possible for our customers, community and the world.

As Part Of Our Commitment To Building An Inclusive, High-performance Culture Where ZEOs Feel Inspired, Connected And Valued, We Support ZEOs With

• Competitive compensation, variable bonus and performance reward opportunities, and retirement programs
• Medical, dental and vision insurance
• Generous, flexible time off
• Paid holidays, "wellness" days and company wide end of year break
• 6 months fully paid parental leave
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing

Specific benefits offerings may vary by country and can be viewed in more detail during your interview process.

Location & Work Arrangements Organizations and teams at Zuora are empowered to design efficient and flexible ways of working, being intentional about scheduling, communication, and collaboration strategies that help us achieve our best results. In our dynamic, globally distributed company, this means balancing flexibility and responsibility — flexibility to live our lives to the fullest, and responsibility to each other, to our customers, and to our shareholders. For most roles, we offer the flexibility to work both remotely and at Zuora offices.

Our Commitment to an Inclusive Workplace Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.