Aec Digital Marketing Campaign Manger

Description AEC DIGITAL MARKETING CAMPAIGN MANAGER

Remote - India

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

About Egnyte Egnyte is a place where we spark opportunities for amazing people. We believe that every role has a great impact, and every Egnyter should be respected. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit www.egnyte.com .

Our Digital Marketing team creates and manages campaigns targeting non-customers with the objective of: 1) building our database of prospects, 2) nurturing prospects, and driving engagement to convert them to Marketing Qualified Leads that then get passed to Sales, and 3) help Sales convert them to Pipeline Opportunities and Closed Won deals. We also target Customers for upsell and cross-sell.

What You’ll Do This role will report to the Director of Integrated Marketing in Digital Marketing.

In this role, you will be accountable for achieving our Architecture, Engineering, and Construction pipeline and revenue targets.

To that end, you will be responsible for the development of the strategy, plans, and execution of AEC vertical campaigns across digital marketing channels (Direct/Web, SEO, SEM, Paid Social, Cost Per Lead (CPL), and Email), targeting Prospects (Direct and Partner) and Install Base.

You will act as the AEC campaign subject matter expert within the digital marketing organization.

This is a remote position (work from home), but you may be expected to travel to Mumbai to meet with the team on occasion.

Role Description Marketing Strategy

• In partnership with AEC Product Marketing team, shape the messaging and offer strategy for Architecture, Engineering and Construction (AEC) campaigns across North America and EMEA markets.
• In partnership with Digital Channel Owners, Partner Marketing, and Install Base Marketing, develop the strategy for campaigns to reach desired audiences based on what we know about them.
• Manage marketing brief development and campaign plans, and set objectives and metrics by quarter.
• Develop the full-funnel content strategy for each campaign and work closely with Product Marketing to develop content such as ebooks, whitepapers, and videos, as well as coordinate topics for webinars.
• Own creation of campaign calendar and sequencing of tactic go-live dates, working closely with each of the digital channels, as well as other departments such as public relations and field marketing.
• Develop High-Value Offers (HVOs) for MQL campaigns to encourage First Meetings and manage fulfillment of HVOs.
• Coordinate messages and plans with the Field Marketing team so that both teams' efforts are closely aligned.
• Brainstorm new campaign ideas with sales and marketing teams.

Campaign Development and Execution

• Oversee and manage the creation of all digital campaign assets, including landing pages, emails, social media, and display ads. Write copy and manage all creative requirements for the campaigns.
• Working with Campaign Operations, manage all marketing operations requirements, including the creation of SFDC and Marketo campaigns, landing page development, coding of emails, list creation, and email sends.
• Oversee distribution of content through digital channels:

○ SEO Guides

○ Blog

○ Web Resources

○ Chat

○ Paid Social

○ Content Syndication

○ Emails

○ Webinars

• Work with channel owners to continuously optimize and pilot new digital channels (including A/B testing creative, content, and formats). Recommend innovations that can scale across AEC campaigns.
• Ensure that all marketing activities are aligned/integrated from a messaging, content, and creative perspective.
• Orchestrate teams/resources to bring campaigns to market on time and on budget.

Sales Follow-Up

• Develop Outreach templates and Outreach sequences for Sales to leverage for follow-up with marketing-qualified leads coming from campaigns targeting Direct, Partner and Install base prospects.
• Create A/B tests to test messaging within sequences.
• Ensure use of sequences, track usage, and performance.
• Meet with sales to determine what’s working and what’s not working.

Analytics

• Leverage analytics tools such as Tableau that track campaign performance to monitor real-time performance and continuously optimize campaign targeting, content, creative, and offers.
• Work with the Marketing Analytics team to develop new dashboards to improve understanding of performance across different campaign attributes.
• Report on campaign performance on a weekly basis in weekly reports.

Your Qualifications As a Marketing Campaign Manager, you are required to have excellent communication skills (verbal and written) and analytical skills to be successful in the role. You should also have at least 5-7 years of experience in the same or similar roles and a proven track record of successful campaigns.

Requirements Education:

• Bachelor’s degree in Marketing, Communications, or any similar field

Experience

• 5-7 years of experience in Advertising, Digital or Product Marketing.
• Experience in marketing to Architecture, Engineering and/or Construction firms required.
• Experience working as a Marketing Manager or a similar role.
• Experienced in strategy development and execution of multi-channel marketing campaigns.
• Proven track record of achieving or exceeding pipeline contribution targets.

Knowledge, Skill, And Abilities

• Strong understanding of AEC industry trends, workflows, and buyer personas.
• Willingness and ability to learn about Egnyte technology, the role it plays in AEC businesses, and its value to our AEC prospects and customers.
• Must have a solid understanding of digital marketing and digital marketing channels. Experience in demand gen marketing techniques is critical.
• Strong project management skills and familiarity with project management tools (Asana, Jira).
• Strong communication (both verbal and written), presentation, and leadership skills.
• An ability to build and foster positive working relationships with cross-functional teams (eg. product marketing, creative, marketing operations, corporate communications, organic social, analytics) to help execute channel strategy and activations.
• Ability to juggle numerous complex and multi-channel campaigns at the same time.
• Forward-thinking, analytical, and problem-solving mindset; experience in navigating fast-paced, ambiguous environments.
• Curious and resourceful self-starter, with the ability to solve problems and seek new information.
• Extremely organized, detail-oriented, and adept at creating and sticking to timelines and driving best practices around processes.
• Proficient in Google Workspace, Microsoft Office, Slack, and Tableau.

Benefits

• Competitive salaries
• Medical insurance and healthcare benefits for you and your family
• Fully paid premiums for Term life insurance
• Personal Accident Insurance
• Flexible hours and PTO
• Mental wellness platform subscription
• Gym and fitness reimbursement
• Childcare reimbursement

Equal Employment Opportunity

At Egnyte, we celebrate our unique differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Our global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace. Egnyters are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.

Any employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of [email protected] . Egnyte will not allow any form of retaliation against employees who raise issues of equal employment opportunity. If employees feel they have been subjected to any such retaliation, they should contact [email protected] . To ensure the workplace is free of artificial barriers, violation of this policy including any improper retaliatory conduct will lead to discipline, up to and including discharge. All employees must cooperate with all investigations conducted pursuant to this policy.

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