Digital Fundraising Manager

Designation - Digital Fundraising Manager

Reports to – Director

Experience required – 4-6 Years

Job Summary - The Digital Fundraising Manager manages and oversees growth of online fundraising and engagement programs by executing effective strategies and techniques via email, website promotions, and other digital channels. The Manager will provide coordinated leadership of digital fundraising and engagement activities, developing and implementing marketing strategies to support fundraising across the organization.

Responsibilities include but not limited to -

• Leading and executing Womennovator’s digital programme to enhance our campaigning and fundraising:
• Develop our digital strategy and targets with oversight from the leadership team, to ensure we deliver on our campaigns and fundraising goals.
• Oversee digital fundraising and engagement initiatives to acquire, renew and retain members.
• Develop and manage emails, landing pages, tools and graphics for online fundraising activities,
• Implement Peer-to-Peer fundraising initiatives
• Pro-actively manage budgets, monitor and report on digital fundraising campaigns to ensure digital fundraising delivers on target.
• Grow Womennovator’s list and manage the email programme to ensure supporter-focused communications that drives action and maximises retention.
• Manage social media channels to ensure timely, platform-tailored content that encourages engagement.
• Update, develop and optimise Womennovator’s website
• Create engaging, optimised digital content across social media, email and webpages from inception to execution.
• Oversee budgets for specific projects as delegated
• Proactively stay updated with best-practice and industry

developments, being the organisation’s resident digital expert, and advising other team members.

Knowledge and Skills Required -

• Master’s degree preferred, plus 4-5 years of Significant experience and recognised expert in all aspects of digital, with a strong understanding of fundraising
• Knowledge of and proven ability to develop and implement digital fundraising strategies.
• Display creativity and initiative; respond quickly to last-minute needs and changing priorities.
• A team player that is detail-oriented, organized, motivated and creative.
• Must have good judgment and the ability to handle confidential matters.
• Enthusiasm for public media with a desire to create and share a solid case for support with staff, donors, viewers.