Job Description – Franchise Service Executive
Company: Care4Elder Services Pvt Ltd
Department: Business Development / Operations
Reporting To: Corporate Manager
Job Type: Full-time
Role Overview
At Care4Elder Services Pvt Ltd, the Franchise Service Executive plays a critical role in expanding the company’s healthcare network by developing hospital tie-ups, maintaining strong professional relationships, generating sustainable revenue, and executing on-ground promotional activities. The role requires a proactive field professional with strong communication, negotiation, and relationship-management skills.
Key Responsibilities
1. Hospital Tie-Ups
- Identify, approach, and onboard hospitals, nursing homes, and clinics for strategic partnerships.
- Conduct meetings with hospital administrators, doctors, and management teams.
- Negotiate and finalize hospital tie-up arrangements as per company policies.
- Ensure smooth onboarding and coordination with partner hospitals.
2. Relationship Management
- Build and maintain strong, long-term relationships with hospital management and key stakeholders.
- Act as the primary liaison between Care4Elder Services Pvt Ltd and partner hospitals.
- Address operational queries and ensure smooth delivery of services.
- Conduct regular follow-ups to strengthen engagement and trust.
3. Revenue Generation
- Generate leads, referrals, and business opportunities through hospital networks.
- Achieve monthly and quarterly revenue targets assigned by the Corporate Manager.
- Track and analyze revenue generated from each hospital partnership.
- Identify opportunities for upselling and cross-selling Care4Elder services.
4. Promotional Activities
- Plan and execute hospital-based promotional activities such as standees, posters, brochures, kiosks, and desk branding.
- Organize awareness programs, health camps, and patient engagement initiatives.
- Represent Care4Elder Services Pvt Ltd at hospital events, seminars, and conferences.
- Support local digital and offline marketing campaigns.
5. Reporting & Documentation
- Maintain accurate records of hospital visits, meetings, and tie-up details.
- Submit daily, weekly, and monthly activity and revenue reports to the Corporate Manager.
- Update leads, follow-ups, and conversions in the CRM system regularly.
6. Compliance & Brand Representation
- Ensure all hospital engagements comply with company policies and applicable legal guidelines.
- Follow ethical business practices at all times.
- Maintain and promote a professional brand image of Care4Elder Services Pvt Ltd.
7. Market Intelligence
- Monitor competitor activities within hospitals and the local healthcare market.
- Collect and share market feedback on pricing, services, and patient needs.
- Recommend strategies to improve hospital penetration and revenue growth.
8. Training & Support
- Educate hospital staff on Care4Elder services, referral procedures, and coordination processes.
- Assist in onboarding new franchise or field staff with hospital introductions.
- Conduct basic orientation or service-awareness sessions when required.
Key Skills & Competencies
- Strong communication, presentation, and negotiation skills
- Relationship-building and networking abilities
- Target-driven and result-oriented mindset
- Understanding of hospital workflows and healthcare services
- Time management, route planning, and field execution skills
- Problem-solving and conflict-resolution abilities
- Basic knowledge of CRM systems and MS Excel reporting
Qualifications
- Minimum: Graduate in any discipline
- Preferred: Healthcare Management, Marketing, Business Administration, or related fields
Experience
- 1–3 years of experience in healthcare sales, hospital marketing, franchise operations, or business development preferred.
- Freshers with strong communication skills and willingness to work in field sales may also be considered.
Performance Metrics
- Number of hospital tie-ups completed
- Revenue generated from hospital partnerships
- Growth in referrals and conversions
- Effectiveness of promotional activities
- Accuracy and consistency of reporting
Incentives & Career Growth
- Performance-based incentives linked to hospital revenue.
- Clear career progression path:
- Franchise Service Executive → Senior Executive → Area Manager → Regional Manager
- Continuous training and development in healthcare sales and franchise operations.
This role is ideal for professionals who enjoy field work, relationship-building, and want to build a long-term career in the healthcare and franchise services industry.
Job Type: Full-time
Pay: ₹15,000.00 - ₹18,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person