Job Summary:
We are seeking a highly analytical and creative Manager/Sr. Manager Performance Marketing to join our growing marketing team in Mumbai. The ideal candidate will have hands-on experience in lead and sales generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, Amazon and Flipkart and other relevant digital channels, with a strong ability to handle large-scale budgets and drive ROI-driven campaigns.
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Google, Meta, Amazon and other digital channels.
- Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.
- Ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).
- Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.
- Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.
- Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.
- Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.
- Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.
Key Skills & Competencies
- Sponsored Paid Marketing (Google Ads, Facebook, Instagram, Amazon etc.)
- Marketing Campaigns & Strategy Development
- User Growth & Customer Acquisition
- Media Buying & Optimization
- PPC, SEM, and Programmatic Advertising
- Data Analysis & Reporting (Google Analytics, Excel, etc.)
- Landing Page & Conversion Rate Optimization
- Marketing Automation Tools (if applicable)
- Strong Communication & Collaboration Skills
- High Performance Orientation & Results-Driven Mindset
Job Types: Full-time, Permanent
Pay: From ₹40,000.00 per month
Experience:
- Performance Marketing: 2 years (Required)
Work Location: In person