Social Media Manager

About the Role

We are looking for an experienced and creative Social Media Manager to lead our online presence across platforms. The ideal candidate is strategic, hands-on, data-driven, and stays ahead of digital trends. You’ll be responsible for managing brand voice, driving engagement, and delivering measurable growth.

Key Responsibilities1. Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with brand and business goals.
• Create monthly/quarterly content calendars.
• Identify target audiences and emerging social media opportunities.

2. Content Creation & Management

• Oversee creation of high-quality content (posts, stories, reels, videos, graphics).
• Coordinate with designers, copywriters, and video editors.
• Ensure brand consistency across all social media touchpoints.

3. Platform Management

• Manage day-to-day operations on platforms such as Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
• Plan and schedule posts using social media tools (Buffer, Hootsuite, Meta Business Suite, etc.).
• Engage with followers, respond to comments/messages, and grow community interactions.

4. Performance Tracking

• Track KPIs such as reach, engagement, conversions, follower growth, and campaign ROI.
• Prepare weekly/monthly analytics reports and recommend improvements.

5. Paid Social Media Campaigns

• Plan, execute, and monitor paid ad campaigns (FB/IG ads, LinkedIn ads).
• Optimize ad performance and manage budgets effectively.

6. Influencer & Partnership Management

• Identify potential influencers and brand collaborators.
• Negotiate, brief, and manage influencer partnerships.

7. Trend Monitoring

• Stay updated with platform updates, new features, and industry trends.
• Experiment with new formats and growth strategies.

Required Skills & Qualifications

• 5–6 years of proven experience as a Social Media Executive/Manager.
• Hands-on experience with Meta, LinkedIn, YouTube, and Twitter.
• Strong storytelling, copywriting, and content planning skills.
• Ability to analyze data and derive actionable insights.
• Familiarity with design/video editing basics (Canva, Adobe Suite preferred).
• Experience with paid marketing campaigns.
• Excellent communication and project management skills.
• Ability to work independently in a remote setup.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹55,000.00 per month

Benefits:

• Work from home

Application Question(s):

• How many years experience in Social media marketing?
• What is your current salary?
• What is your expected salary?
• What is your notice period in days?

Work Location: Remote