Assistant Manager – Digital Marketing

Job Purpose

To plan, execute, and optimize digital marketing strategies for the company’s private label brands, with a strong focus on performance marketing, brand visibility, and revenue growth across marketplaces and owned channels.

Key Responsibilities

1. Performance Marketing & Growth

• Plan and execute paid campaigns across Google Ads, Meta (Facebook & Instagram), and marketplace ads (Amazon Sponsored Ads, Flipkart Ads, etc.).
• Drive ROAS, CAC, and conversion rate improvements for private label products.
• Monitor daily campaign performance and optimize budgets, creatives, and targeting.

2. Marketplace Marketing (Private Label Focus)

• Manage and optimize Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display).
• Coordinate with listings and catalog teams to improve visibility, keyword ranking, and sales velocity.
• Plan promotional calendars aligned with marketplace events (sales, deals, launches).

3. Brand Building & Content

• Work with design and content teams to create brand-consistent creatives for ads, A+ content, and social media.
• Support product launches with integrated digital campaigns.
• Ensure messaging aligns with brand positioning and customer insights.

4. Social Media & Organic Growth

• Oversee brand presence on Instagram, Facebook, and other relevant platforms.
• Plan monthly content calendars for private label brands.
• Track engagement, reach, and follower growth.

5. Data, Analytics & Reporting

• Analyze campaign performance using tools like Google Analytics, Ads dashboards, and marketplace reports.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Track KPIs such as traffic, CTR, CVR, ROAS, and revenue contribution.

6. Cross-Functional Coordination

• Work closely with Listings, Category, Supply Chain, and Creative teams to align marketing with stock availability and pricing.
• Coordinate with agencies/freelancers if required.

Key Skills & Competencies

Technical Skills

• Strong knowledge of Google Ads, Meta Ads, Amazon Ads
• Understanding of SEO, CRO, and funnel-based marketing
• Hands-on experience with analytics and reporting tools

Behavioural Skills

• Data-driven decision-making
• Ownership mindset for brand growth
• Ability to multitask and manage deadlines
• Strong communication and collaboration skills

Experience & Qualifications

• 3–6 years of experience in digital/performance marketing
• Prior experience handling private label or D2C brands preferred
• Experience in e-commerce / marketplace-led businesses is a must
• Bachelor’s degree in Marketing, Business, or related field

Job Type: Full-time

Work Location: In person