Marketing Manager - Real Estate

Key Responsibilities

• Develop and execute end-to-end marketing strategies for real estate projects
• Plan and manage digital marketing campaigns (Google Ads, Meta Ads, SEO, social media)
• Coordinate with creative agencies for brochures, creatives, videos, and hoardings
• Drive lead generation and ensure quality leads for the sales team
• Plan and execute on-ground marketing activities such as site branding, events, expos, and roadshows
• Manage marketing budgets and track ROI for all campaigns
• Collaborate closely with sales teams to align marketing initiatives with sales targets
• Prepare, analyze, and present MIS reports on leads, site visits, conversions, campaign performance, CPL, and ROI
• Maintain and monitor marketing dashboards and CRM data accuracy
• Track market trends, competitor activity, and customer insights
• Ensure compliance with RERA marketing guidelines and internal processes

Required Skills & Qualifications

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field
• 5–8 years of marketing experience in real estate or infrastructure sector
• Strong understanding of digital marketing platforms and analytics tools
• Experience in MIS reporting, CRM systems, and data-driven decision-making
• Excellent communication and stakeholder management skills

Preferred Experience

• Experience in residential, plotted development, or villa projects
• Hands-on exposure to marketing analytics, automation tools, and dashboards

Key Performance Indicators (KPIs)

• Lead volume, lead quality, and conversion ratio
• Cost per lead (CPL) and campaign ROI
• Accuracy and timeliness of MIS reports
• Brand visibility and market reach

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person