Digital Marketing Manager

Job Title: Digital Marketing Manager – D2C

Job Type: Full-Time | On-site
Experience: Minimum 4 Years

Job Overview

We are looking for a performance-driven Digital Marketing Manager to scale D2C growth through paid media, organic channels, and conversion-focused strategies. The ideal candidate should have strong hands-on experience in driving traffic, sales, and ROI for D2C brands.

Key Responsibilities

• Build and execute D2C digital marketing strategies focused on sales, ROAS, and customer acquisition.
• Manage and optimise paid campaigns across Meta, Google Ads, and marketplaces.
• Plan funnel strategies (Awareness → Consideration → Conversion → Retention).
• Work closely with creatives to optimise ads, landing pages, and product messaging.
• Monitor website performance, CRO, and user journey optimisation.
• Track KPIs like ROAS, CAC, AOV, CTR, and conversion rates.
• Lead and mentor the digital marketing team.
• Analyse performance data and present actionable insights.

Requirements

• Minimum 4 years of experience in digital marketing, preferably in D2C or e-commerce.
• Strong expertise in performance marketing & paid ads.
• Experience with Shopify / WooCommerce and analytics tools is a plus.
• Data-driven mindset with strong analytical skills.
• Excellent leadership and execution abilities.

Key Skills

• D2C Performance Marketing
• Meta & Google Ads
• Funnel Strategy & CRO
• ROAS & Growth Metrics
• Team Leadership

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person