Performance Marketing Executive

Job Description: Performance Marketing Executive
Experience: 1–3 Years (Open to strong freshers with hands-on skills)

About the Role
We are looking for a Performance Marketing Executive who is data-driven, creative, and growth-focused. The ideal candidate should have hands-on experience with Meta Ads, a strong understanding of social media trends, and an interest in AI-powered marketing tools.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Meta (Facebook & Instagram)
• Monitor campaign performance and optimize for ROI, CPA, CTR, and conversions
• Research and apply current social media trends to improve ad creatives and engagement
• Conduct A/B testing on creatives, audiences, and ad copies
• Manage budgets and scale high-performing campaigns
• Collaborate with content, design, and sales teams for campaign alignment
• Prepare performance reports and insights for continuous improvement

Required Skills & Qualifications

• Hands-on experience with Meta Ads Manager
• Strong understanding of performance marketing metrics & funnels
• Knowledge of audience targeting, retargeting & lookalike audiences
• Awareness of current social media trends & platform updates
• Good analytical and communication skills

Additional / Preferred Skills

• Friendly with AI tools (ChatGPT, AI creatives, automation tools, etc.)
• Prompt Engineering skills for ad copies, creatives, and campaign optimization
• Basic to intermediate Graphic Designing skills (Canva / Adobe tools)
• Knowledge of marketing automation tools is a plus

What We Offer

• Growth-oriented and fast-paced work environment
• Hands-on exposure to performance-driven campaigns
• Opportunity to work with AI-powered marketing tools
• Career growth and learning opportunities

How to Apply:
Share your CV at [jyoti.phartyal@uproi.in]

Job Types: Full-time, Permanent

Pay: ₹13,000.00 - ₹20,000.00 per month

Ability to commute/relocate:

• Noida Sector 16, Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you a immediate joiner ?
• Do you have your own laptop?

Experience:

• Performance marketing: 1 year (Required)

Location:

• Noida Sector 16, Noida, Uttar Pradesh (Required)

Work Location: In person