Salesforce Marketing Cloud Sme

Client is seeking a hands-on, detail-oriented Marketing Automation Specialist to join the Automation & Delivery team. This role focuses on last-mile campaign execution, delivering personalized and scalable experiences across email, messaging, and web touchpoints.

You will own end-to-end technical execution within Salesforce Marketing Cloud (SFMC), including journey building, automation, and cross-channel campaign delivery. The ideal candidate is technically fluent, highly organized, able to work independently, and open to feedback while operating in a fast-paced, detail-heavy environment.

Key Responsibilities

• Build, deploy, and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder
• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS)
• Create and manage audiences, logic, and governance across multiple channels
• Manage and deploy Splash pages for webinars, events, and landing pages
• Implement and troubleshoot web forms and tagging using HTML, CSS, and JavaScript
• Coordinate QA and testing across devices, browsers, and platforms
• Integrate real-time audience insights and segmentation using Salesforce Data Cloud
• Use SQL for audience segmentation, data extensions, and performance analysis
• Partner with teams leveraging tools like Highspot to support content measurement and attribution
• Collaborate with MarTech, Analytics, and Creative teams to manage requirements, timelines, and delivery
• Ensure compliance with data governance, tagging standards, and campaign QA best practices

Required Qualifications (Must-Haves)

● Salesforce Marketing Cloud (SFMC):

● Journey Builder: Used for building and optimizing multi-step automation journeys.

● Automation Studio: Utilized for automating marketing tasks.

● Email Studio: For managing email campaigns.

● Content Builder: For creating and managing content.

● Movable Ink:

● AMPscript and SSJS

● Splash: HTML/CSS/JavaScript: Basic front-end skills required for implementing web forms and tagging.

● Salesforce Data Cloud: For integrating real-time audience insights and

● SQL: Used for audience segmentation, data extensions, and performance analysis.

Preferred Qualifications (Nice-to-Haves)

• Experience with Knack for logic structuring and audience governance
• Previous FAANG exp

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more. Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.