Media Specialist

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.

Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.

Ready to contribute to the success of our food solutions company? Apply now!

Location: 850 76th Street S.W. - Byron Center, Michigan 49315

Position Summary This role will serve as the primary media point of contact and requires a deep understanding of current digital and traditional advertising best practices and analytics. Includes key administrative responsibilities related to advertising execution, campaign reporting and platform management, to continuously optimize performance across multiple channels.

Here’s What You’ll Do Media Operations & Innovation

• Use sales/marketing data and 3rd party tools to generate detailed reports that track campaign effectiveness (KPIs), customer engagement, conversion rates, website traffic/engagement, social media metrics and sales impact across multiple marketing channels.
• Liaison between external vendors and internal shareholders coordinating numerous campaigns with multiple versions on a weekly basis.
• Develop and manage a content calendar aligned with marketing campaigns and engaging content across formats (text, image, video) and banners.
• Schedule and execute media campaigns to support various marketing objectives across multiple brands/banners directly with media vendors, or with agency.
• Stay current on industry trends, digital innovations, competitor activity and emerging trends.
• Maintain a working knowledge of marketing compliance and data privacy regulations, ensuring all campaigns and communications adhere to legal, Company and OEM guidelines.

Media Purchasing & Optimization

• Guide digital advertising efforts including paid search (PPC), paid and organic social media, programmatic/streaming campaigns, SEO, video, TV, radio, and outdoor, optimizing campaigns as needed.
• Utilize data from various ad management platforms and Looker Studio to identify trends, insights, and areas for optimization.
• Conduct A/B testing and/or conversion lift studies to analyze media impact to maximize ROAS.
• Take on additional responsibilities as assigned or as the business needs evolve.

Here’s What You’ll Need

• Bachelor’s degree in Marketing, Communications, Business, or related field. Equivalent combinations of education and experience will be considered.
• 2-3+ years of marketing experience in digital marketing industry.
• Strong background in digital & traditional advertising platforms and strategies.
• Familiarity with SEO/SEM a plus.
• Proficient with, Meta Business Suite, Google Ads, CRM platforms, etc.
• Knowledge of pixels and CAPI, tracking events, & conversion setup best practices.
• Ability to diagnose campaign issues and provide solutions to Media Operations Manager.
• Able to competently present data and reports to internal business partners alongside Account Managers.
• Highly organized, responsive, and team-oriented with the ability to manage multiple projects.
• Knowledge of marketing compliance and data privacy regulations.

Physical Requirements The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.

We are not able to sponsor work visas for this position.

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