Company Description

Founded in 2016, MICHE Beauty is committed to simplifying haircare for individuals of all hair types. We focus on clean, effective solutions that cater to the diverse needs of our customers, ensuring hair care is straightforward and enjoyable. Our products, free from harmful chemicals, are designed to hydrate, define, and enhance natural curls while promoting overall hair health. We take pride in our commitment to inclusivity and celebrate diversity by providing solutions for various hair textures and types. Located in the Washington DC-Baltimore Area, MICHE Beauty continues to innovate and expand our offerings to meet the evolving needs of our customers.

Role Description

This is a full-time remote role for an Influencer & PR Coordinator. We are seeking a dynamic and organized Influencer & PR Coordinator to join our team. In this role, you will play a crucial part in managing our public relations efforts and supporting our TikTok affiliate program. You will be responsible for maintaining our PR list, scouting new influencers, coordinating PR gifting, and monitoring affiliate performance. If you are passionate about social media, have a keen eye for emerging trends, and thrive in a fast-paced environment, we want to hear from you!

Qualifications

Strong understanding of social media platforms, particularly Instagram and TikTok.
Excellent communication and organizational skills.
Ability to work independently and manage multiple tasks effectively.
Experience in influencer marketing or public relations is a plus.

Key Responsibilities

Manage and organize our PR list to ensure it remains current.
Scout new and promising influencers on Instagram and TikTok that align with our brand.
Reach out to influencers via email for PR gifting opportunities and manage ongoing communication.
Coordinate with the shipping team to ensure PR packages are sent out smoothly and on time.
Follow up with influencers after they receive PR, confirming delivery, gathering feedback, and encouraging organic content.
Track PR acceptance rates, responses, and monitor who is posting organically.
Maintain an influencer tracking sheet with contact information, communication history, and content status.
Assist in managing our TikTok affiliate program by scouting new affiliate creators, reaching out, and onboarding them.
Monitor affiliate performance on TikTok, including sales, content frequency, engagement, and GMV.
Identify high-performing affiliates and analyze content types that drive conversions.
Manage the TikTok affiliate creator messages chat, sharing updates, answering questions, and keeping affiliates engaged.
Communicate regularly with affiliates to ensure alignment with brand messaging and provide support.
Report weekly or monthly on affiliate activity, content performance, and its impact on sales and profit.
Stay informed about TikTok trends and emerging creators who could become valuable partners.
Monitor influencer and affiliate pages for organic content and mentions of the brand.
Collect insights and organize them into simple reports, detailing who posted, what performed well, and audience reactions.
Stay up to date on social trends, new platforms, and creators to keep our brand ahead of the curve.

Influencer & Pr Coordinator

Job description