Paid Media Specialist [207012]

• A Premier Entertainment & Media Company, Partnering with Aquent, Seeks Paid Media Specialist**

Join a leading global entertainment and media enterprise, renowned for its captivating storytelling and innovative experiences that resonate with audiences worldwide. This organization is at the forefront of digital transformation, constantly pushing boundaries to engage and delight millions. As a Paid Media Specialist, you will be instrumental in shaping the future of digital advertising, directly impacting how this company connects with its vast audience across cutting-edge platforms. Your expertise will drive growth, uncover new opportunities, and ensure campaigns are not just seen, but felt, making a tangible difference in the success of marketing initiatives.

In this dynamic role, you will be at the heart of growth marketing, taking ownership of paid media campaigns across exciting, emerging channels like programmatic CTV and digital audio. You’ll be the architect behind campaign execution, from initial setup and precise trafficking to continuous optimization within demand-side platforms. This position offers a unique opportunity to contribute to pioneering test-and-learn initiatives, directly advancing the innovation agenda for paid media strategies and building critical foundational skills in data-driven marketing.

• What You’ll Do:**
• Independently manage campaign setup, pacing, and optimization within leading demand-side platforms (DSPs).
• Execute comprehensive campaign management workflows, including creative trafficking, audience segmentation, flighting, and robust reporting.
• Lead quality assurance and troubleshooting efforts to guarantee accurate campaign delivery and precise reporting.
• Construct and meticulously analyze campaign reports to unearth actionable insights and guide strategic next steps.
• Present compelling results from campaign performance data for in-depth optimization analysis and post-campaign evaluations.
• Collaborate with internal teams and external vendors to spearhead pilot campaigns and explore new channel opportunities.
• Maintain rigorous campaign trackers, budget adherence, and thorough documentation for seamless execution.
• Contribute significantly to the development of playbooks and process enhancements for emerging channel activation.
• Facilitate cross-channel learning by meticulously documenting test outcomes and key insights.
• Stay ahead of the curve by continuously monitoring new DSP capabilities, ad formats, and targeting innovations within the programmatic landscape.
• Must-Have Qualifications:**
• 2-4 years of hands-on experience in digital media planning, buying, or programmatic activation.
• Demonstrated proficiency and direct experience managing campaigns within demand-side platforms (DSPs).
• A strong grasp of programmatic fundamentals, optimization levers, and key performance metrics.
• An analytical mindset coupled with proven experience interpreting complex campaign data and performance dashboards.
• Exceptional ability to manage multiple campaigns concurrently with precision and a high degree of accountability.
• A genuine passion for innovation and a keen interest in emerging programmatic environments, including Connected TV (CTV) and digital audio.
• Bachelors Degree.
• About Aquent Talent:** Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description This legendary company has entertained, informed and inspired people around the globe for over 90 years. Named one of Forbes top companies to work for year over year, this is where dreams really do come true.

Whether you’re looking to create, support business growth and development, work behind-the-scenes on your favorite TV shows or upcoming movies, or anything in-between, this is your opportunity to start the next chapter of your career story and help create the exhilarating experiences this company is known for worldwide.

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.