Social Media / Digital Marketing Coordinator

Company Description

Starwood Custom Homes is a premier luxury home builder known for outstanding quality, attention to detail, and a commitment to open and honest client relationships. Our dedicated team guides clients through every step of the custom home-building process, ensuring their visions come to life. We pride ourselves on creating homes that beautifully reflect the personality and lifestyle of each client, setting a new standard in the custom home-building industry. Located in Chandler, AZ, Starwood Custom Homes is passionate about making dream homes a reality while exceeding client expectations.

At Starwood, our mission is to help our clients design, build and live their dreams. This is your chance to be part of a company that cares about its employees, trade partners, and delivers an unparalleled client experience. We’ve earned local recognition and numerous awards (including “Top Companies to Work For”), and we’re committed to continuously raising the bar. 

What You'll Do

As Social Media / Digital Marketing Coordinator, you’ll lead the strategy, execution, and optimization of our marketing initiatives — both internal and external through. You’ll partner with Leadership, Estimating, Selections, and Construction Teams to ensure brand consistency, support growth, and elevate the Starwood experience.

Key Responsibilities

Strategy & Planning

• Develop annual and quarterly marketing plans with measurable goals (lead volume, conversion rates, brand metrics)
• Manage marketing budgets and allocate spend across campaigns, events, digital/print channels
• Perform market research and competitive analysis to identify opportunities and threats in the luxury home market

Lead Generation & CRM Management

• Oversee the full lead lifecycle: capture, nurturing, conversion, and hand-off to sales
• Manage and optimize Salesforce CRM — lead objects, fields, dashboards, reporting, workflow
• Create reports and visual dashboards (TV dashboards, executive snapshots) for leadership review

Campaigns & Channels

• Plan and execute marketing campaigns: direct mail (postcards), email, SMS/text, print ads, paid digital (Nextdoor, magazine, social)
• Lead content strategy: blog, video, drone shots, progress updates, move-in shoots, gallery content
• Manage ongoing website maintenance including content refreshes, landing pages, and integrations
• Oversee SEO, website updates, inbound/outbound digital advertising, and conversion optimization
• Coordinate public relations, partnership marketing, community events, and aid in networking efforts

Social Media & Content Engagement

• Lead weekly content planning, posting, follower engagement, and social analytics
• Grow brand presence across Instagram, Facebook, LinkedIn, Houzz, YouTube, etc.
• Manage review solicitation and response (Google, Houzz, etc.)

Video Production & Editing

• Capture video content in the field (progress updates, events, client stories)
• Edit and produce videos for social media, website, and internal use
• Receive and edit videos from photographers, videographers, or employees
• Upload, optimize, and organize video content for multi-channel distribution

Brand, Collateral & Creative Assets

• Maintain and evolve Starwood’s branding guidelines, template library, collateral, and merchandise
• Oversee photography, video direction, drone content, and managing content usage policies
• Develop client deliverables: guidebooks, warranty books, vendor lists, builder process materials

Events & Client Experience

• Plan and execute events: groundbreaking ceremonies, client celebrations, move-in celebrations, holidays
• Coordinate client gifting, milestone communications, employee appreciation events, etc.
• Assist with employee culture initiatives: onboarding, internal newsletters, shoutouts, apparel orders

Cross-functional & Operational Support

• Attend the bi-weekly sales meeting, present marketing updates, pipeline insights, and opportunities
• Support internal and client tasks, troubleshoot marketing systems, support for operations as needed

What You Bring

• 5+ years of marketing experience, preferably in real estate, custom home, luxury, or construction sectors
• Strong proficiency in Salesforce CRM, marketing automation, dashboards, and reporting tools
• Deep understanding of digital marketing: SEO, website management, paid media, email & SMS marketing
• Experience managing website updates and skills with platforms such as Wix, Squarespace, WordPress, or similar CMS tools
• Proven content creation skills (writing, video, drone photography)
• Excellent project management, organizational skills, and attention to detail
• Ability to manage multiple parallel initiatives and meet deadlines
• Highly collaborative, confident communicator, and strategic thinker
• Familiarity with design, architecture, or homebuilding is a plus

What We Offer

• Competitive salary (Based on Experience)
• Health Insurance (Medical, Dental, Vision)
• 401k (w/ 100% company match up to 5%)
• Paid Vacations & Holidays
• Potential Performance-Based Bonus