Technical Digital Marketing Specialist

Job Description: Technical Digital Marketing Specialist

Company: GoKeyless

Location: Miamisburg, OH

Reports To: Vice President of Digital Strategy & Enablement

Department: Digital Strategy & Enablement

Employment Type: Full-Time

Date Modified: January 2026

About GoKeyless At GoKeyless, we’re revolutionizing access solutions, connecting people with technology to ensure safety, security, and convenience. As a Value Added Reseller (VAR), we bridge multiple brands and products—offering both standalone solutions and integrated systems for multi-family and commercial properties. We’re driven by a commitment to a positive and compassionate workplace, rooted in honesty and integrity, with a focus on simplicity in processes, a pioneering spirit, and, above all, customer satisfaction and success. For the Technical Digital Marketing Specialist, this means driving online visibility with transparency and care, simplifying digital strategies, innovating for engagement, and aligning efforts with the ultimate goal of enhancing customer experiences and outcomes.

Job Overview The Technical Digital Marketing Specialist plays a central role in managing and optimizing all digital marketing channels—ensuring that GoKeyless campaigns, websites, and integrations work together to attract, convert, and retain customers. Reporting to the Vice President of Digital Strategy & Enablement, this role owns the execution and analysis of digital marketing activities, including paid ads, SEO, and platform integrations. The Technical Digital Marketing Specialist collaborates with the Marketing Content Specialist to ensure campaign content is deployed effectively across channels. If you’re detail-oriented, analytical, and passionate about using digital tools to drive measurable impact, we’d love to have you on our team.

Key Responsibilities Manage Digital Marketing Systems & Integrations

• Maintain and optimize marketing platforms (Shopify, Intercom, NetSuite CRM, Google Ads, Meta Ads, etc.).
• Configure tracking pixels, campaign tagging, and data integrations across web and analytics platforms.
• Coordinate with IT and e-commerce teams to ensure accurate flow of leads and sales data.

Execute and Optimize Campaigns

• Set up and manage digital campaigns-PPC, email, remarketing, and SMS.
• Segment audiences and manage lists for targeted communication and nurturing.
• Conduct A/B testing to improve conversion rates and engagement metrics.

Analyze Campaign and Web Performance

• Track and report KPIs for traffic, conversions, and ROI across all digital channels.
• Manage dashboards in Google Analytics, Power BI, or other tools to visualize marketing performance.
• Translate insights into actionable recommendations for content, design, and budget allocation.

Oversee Website and SEO Management

• Maintain product listings, banners, and navigation updates within Shopify.
• Improve site SEO-metadata, schema markup, link structure, and keyword performance.
• Coordinate technical and creative updates to enhance user experience and sales conversion.
• Manage vendor collaboration for development and eCommerce growth.

Collaborate with Marketing & Sales Teams

• Work closely with the Marketing Content Specialist to implement campaign assets (email templates, ads, landing pages).
• Partner with the Sales to connect campaign performance with lead and sales data.
• Support cross-functional initiatives like product launches and seasonal promotions.

Maintain Digital Compliance and Best Practices

• Ensure compliance with CAN-SPAM, GDPR, and privacy regulations.
• Stay current with emerging tools, ad platform updates, and digital marketing trends.

Qualifications Experience:

• 1-3 years in digital marketing or ecommerce campaign management
• Proven success managing paid ads, SEO, and automation platforms—e.g., managing 5+ campaigns monthly with measurable lead growth.
• Familiarity with Hubspot, NetSuite (ERP/CRM), Shopify, RingCentral, Intercom, and Microsoft Office 365—proficiency expected, with advanced tools like Google Analytics a plus for campaign management and analysis.

Skills:

• Digital Marketing Expertise—Proficient in SEO, PPC, email, SMS, and remarketing campaigns, with the ability to optimize performance across channels.
• Marketing Technology Proficiency—Skilled in platforms like Shopify, NetSuite, Intercom, Google Ads, and Meta Ads, including integrations and troubleshooting.
• Web & SEO Optimization Skills—Expertise in improving site structure, metadata, schema, and content to enhance traffic, visibility, and conversions.
• Data Analysis & Insights—Strong analytical skills to interpret KPIs, campaign metrics, and user behavior for informed decision-making.
• Customer Success & Simplicity—Delivers positive, seamless experiences by simplifying work and proactively removing friction for customers.
• Communication & Collaboration—Communicates clearly, chooses real conversations over email when it matters, and collaborates constructively.
• Ownership & Accountability—Takes responsibility for results, follows through, flags risks early, and relies on data and SOPs.
• Continuous Improvement & AI-Driven Learning—Improves processes, applies feedback, documents learnings, and uses AI tools to elevate work quality.

Education:

• Bachelor’s degree in marketing, communications, or a related field preferred—provides foundational skills in digital strategy, audience targeting, and campaign execution; or equivalent experience demonstrating proficiency in digital marketing and lead generation.

Attributes:

• Analytical—interpret data to improve campaigns.
• Technical—comfortable managing integrations and troubleshooting web issues.
• Collaborative—align marketing, content, and sales for shared success.
• Adaptable—stay current with digital tools and trends.
• Results-oriented—focus on measurable growth and efficiency.

Why Join GoKeyless?

• Impact—Drive revenue growth and customer satisfaction by securing sales with expertise and care, supporting our market expansion goals.
• Team—Join a company passionate about connecting people with innovative access solutions—where your sales skills fuel our success.
• Benefits—Competitive salary, comprehensive health and 401k plans, recognition programs, and opportunities to grow with us.