Us Social & Influencer Marketing Specialist (remote)
Establishment Labs
Job description
About Us Establishment Labs is changing the medical device, breast health, aesthetics and reconstruction industry by designing, developing, and manufacturing an innovative portfolio of advanced medical aesthetic device technologies and wellness solutions. It is currently the world’s fastest-growing women’s health company.
Our Femtech solutions are proudly produced at two MDSAP-certified, carbon neutral, LEED Gold certified, state-of-the-art manufacturing facilities in Costa Rica and are approved for sale in more than 90 countries worldwide. Our global headquarters are located in Costa Rica with offices in the United States in Austin, TX.
Since 2018 the company trades on the NASDAQ stock exchange under the ticker symbol ESTA and has a market cap of around $1.8 billion. The Motiva portfolio; consisting of Motiva SmoothSilk Round & Motiva SmoothSilk Ergonomix breast implants for cosmetic use, and the Motiva Flora breast tissue expander, for breast reconstruction, are currently available in the United States.
This is an exciting opportunity to join the Motiva USA Marketing Team in hyper-growth mode as we transform the women´s aesthetics industry in the United States
Main Responsibilities Reports to: Head of US Marketing
Daily Support & Collaboration: Sr. Manager US Digital Marketing
Influencer Marketing
- Lead the development and execution of an elevated, strategically aligned influencer marketing program that drives growth, brand relevance, and cultural impact.
- Establish and align on key KPIs for influencer campaigns, ensuring clarity of objectives across awareness, engagement, and conversion goals.
- Build, maintain, and refine systems for tracking and measuring both earned and paid influencer ROI, delivering consistent performance insights to internal and external stakeholders.
- Partner with Marketing team members and Practice stakeholders to align influencer strategy with broader marketing, social, and communications objectives
Organic Social
- Draft, schedule, and publish daily posts across all related social platforms in alignment with brand voice and brand guidelines.
- Assist with the creation of quarterly content calendars by pitching ideas, gathering assets, and ensuring deadlines are met.
- Monitor trends, best practices, and platform updates; share ideas that enhance engagement.
- Engage follower base via comments, messages, and posts to build a strong online community and encourage follower participation.
- Assist with minor editing of social-first graphics, reels, and short-form video content with CapCut.
- Support the organization’s content workflow, including basic caption editing, tagging, and organizing digital assets and releases
- Track user generated content, coordinate release forms, submit for review and approval and include in social calendars.
- Track daily and weekly performance metrics and assist in monthly reporting.
Job Requirements
- 2–4 years of experience in social media, influencer marketing, or digital marketing (internships or contract work included)
- Bachelor’s degree in marketing, Communications, or a related field (or equivalent experience)
- Familiarity with major social platforms such as Instagram, TikTok, Facebook, YouTube, and X
- Familiarity with editing in CapCut
- Basic experience supporting influencer or creator campaigns, including outreach, coordination, review and approval and content tracking
- Strong understanding of social media trends and platform best practices
- Excellent written and verbal communication skills
- Organized, detail-oriented, and able to manage multiple tasks in a fast-paced environment
- Comfortable collaborating with teammates and external partners
- Ability to travel up to 25%
Important Note: This job description includes the necessary aspects required to evaluate this job position. It should not be used as a comprehensive list of all responsibilities, skills or functions. At Establishment Labs we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability (visible and not visible), gender, gender identity or expression, or veteran status. We strive to be a more equal opportunity workplace.