Head Of Acquisition

Company: [Uspekhtech] – A venture-backed prediction market platform launching in 2026, blending fintech innovation with real-world event trading

Location: Remote-first (EU time zones preferred)

Reports to: CEO

Direct reports: 5–10 initially (Growth Marketing, Content/PR, Community, Performance Marketing, Brand/Creative/Product)

About the Role

We are seeking a visionary HOA to define and execute our go-to-market strategy as we launch and scale a next-generation prediction market platform. This is a founding-level marketing leadership role in a regulated, high-growth environment at the intersection of fintech, crypto, and event-based trading. You will drive user acquisition, brand building, and revenue growth in a competitive landscape dominated by players like Polymarket and Kalshi, while navigating advertising restrictions common in betting/fintech spaces.

Key Responsibilities

• Develop and lead a comprehensive marketing strategy to achieve aggressive user growth targets (from launch to millions of active traders in 24–36 months).
• Own full-funnel marketing: performance/growth channels (paid social, search, affiliates, influencers), organic/community building (Twitter/X, Discord, Reddit), content/PR, and partnerships.
• Build and position the brand as the trusted, innovative leader in prediction markets, emphasizing accuracy, transparency, and real-world utility.
• Drive viral and community-led growth tactics tailored to crypto-savvy, data-driven audiences (traders, degens, analysts).
• Oversee compliant marketing in a regulated space: ensure adherence to fintech/gaming advertising rules, KYC implications, and platform policies (e.g., Meta/Google restrictions).
• Lead cross-functional collaboration with Product, Compliance, and Ops on market launches, event promotions, and user retention initiatives.
• Establish marketing analytics, attribution models, and ROI tracking from day one; optimize for CAC, LTV, and volume growth.
• Manage and scale a high-performing marketing team, including hiring specialists in crypto/performance marketing.
• Represent the company externally: media, conferences, partnerships with influencers and institutions.

Requirements

• 10+ years in marketing leadership, with at least 5 years as Head of Marketing/Growth at a high-growth fintech, crypto, or consumer trading platform.
• Mandatory: At least 2 years of direct experience in prediction markets (e.g., Polymarket, Kalshi, PredictIt, or similar event/contract trading platforms).
• Proven track record scaling user acquisition in restricted advertising environments (crypto betting, gambling, trading apps).
• Deep expertise in crypto/web3 marketing: community building, on-chain growth hacks, influencer/affiliate programs, and navigating platform bans.
• Strong performance marketing background: scaling paid channels, SEO/ASO, and data-driven experimentation.
• Experience launching consumer-facing products from pre-launch hype to post-launch retention.
• Exceptional leadership skills: building teams in fast-paced startups, with a bias for action and measurable results.
• Passion for prediction markets and real-world events; understanding of regulatory nuances a plus.

If you're a growth-oriented marketer who's thrived in crypto/fintech chaos and has hands-on prediction market experience, this is your opportunity to shape a category-defining platform. Apply with your track record of impact.