Organic Social Lead
Constant Hire
Job description
About Us
Our client is a fast-growing consumer brand focused on helping customers sleep better through products and experiences that feel effortless from discovery through delivery. In their first 5 months, they did $20M in revenue. They're building a high-ownership team that moves quickly, communicates clearly, and continuously improves how they operate, so they can scale growth without sacrificing quality.
About the Role
The Organic Social Lead will be the face and voice of them across our social channels. This is a high-energy, high-pace role for someone who can create, ship, and iterate quickly while building real community. You’ll bring a growth-hacker mindset to organic social, treating content like a performance lever and turning trends, feedback, and data into momentum.
Who You Are
- High-Energy Operator - You thrive in fast-paced environments and enjoy shipping content quickly and consistently.
- Growth Hacker Mentality - You treat organic social like a testing lab, using experimentation to unlock scale.
- Trend-Smart Creator - You understand internet culture and can adapt trends without feeling forced or late.
- Brand Voice Guardian - You can be playful and human while staying aligned with a clear, consistent brand identity.
- Self-Directed - You take ownership, move without hand-holding, and turn ideas into output
What You’ll Do
- Growth Experiments - Run rapid tests across hooks, formats, series, and posting cadence to drive reach and follower growth.
- Face on Social - Represent the brand on-camera and in-feed, showing up consistently with an authentic, relatable presence.
- High-Velocity Content - Plan, create, and publish organic content at speed, optimizing for consistency and quality.
- Trend Translation - Spot trends early and adapt them to Mellow Sleep in a way that feels native, timely, and on-brand.
- Community Building - Engage daily with comments, DMs, and creator conversations to deepen trust and loyalty.
- Series and Storytelling - Build recurring content series that strengthen brand voice and keep audiences coming back.
- Performance Insights - Track what’s working, share learnings, and evolve the strategy based on signal, not opinions.