Role Overview:
The Partner Marketing professional will be part of the client’s marketing team and focus on
co-selling and joint go-to-market strategies
in the tech space. This is
not an internal partnership or general marketing role
—experience must be in co-selling and joint solution marketing with external partners.
Key Responsibilities:
- Develop
go-to-market strategies
with external tech partners.
- Create
joint marketing plans
and messaging.
- Plan, organize, and execute
key marketing events
in collaboration with partners.
- Support
sales enablement and co-selling initiatives
with partner solutions.
- Build awareness, generate demand, and drive
pipeline and revenue
for joint offerings.
Required Experience:
- Partner marketing/co-selling in tech B2B
: must have hands-on experience executing joint marketing programs.
- Background:
Likely from:
- Hi-tech B2B companies (especially cloud, SaaS, or enterprise solutions)
- Experience in
joint solutioning
and building go-to-market strategies with external partners.
- Proven track record in
demand generation, pipeline creation, and revenue contribution
.
Success Metrics:
- Generation of
pipeline and revenue
from partner initiatives
- Awareness and demand creation
- Execution of joint marketing campaigns and event