Join an exciting new e-hailing platform launching in Johannesburg, South Africa, as a digital marketing specialist. This remote, part-time contract role focuses on building brand awareness and driving user acquisition for both drivers and riders. You will play a key role in developing and executing marketing strategies to establish a strong presence in a competitive market, working closely with stakeholders to ensure the platform’s successful entry and growth.

Deliverables

Develop and implement digital marketing strategies tailored to the e-hailing sector
Create and manage campaigns to attract drivers and riders
Monitor and analyze campaign performance, adjusting tactics for optimal results
Collaborate on content creation for social media, email, and digital ads
Support the launch with targeted outreach and brand awareness initiatives
Provide regular reports on marketing activities and outcomes

Requirements

Demonstrated experience in digital marketing, preferably in tech, mobility, or startup environments
Strong understanding of social media platforms, digital advertising, and content marketing
Ability to design and execute campaigns for user acquisition and engagement
Excellent communication and collaboration skills
Proficiency with analytics tools to track and report on campaign performance
Self-motivated, organized, and able to work independently in a remote setting
Based in or familiar with the South African market is a plus
Availability for part-time, contract-based work

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Digital Marketing – E-hailing Platform

Job description