Marketing Specialist

Description:

As a Marketing Specialist at LHD Benefit Advisors, you’ll support our outbound marketing efforts by helping execute digital campaigns, build prospect-focused content, and manage key marketing channels like email, social media, website content, and digital advertising. You’ll work closely with our marketing team and sales partners to support lead generation, business development, and brand visibility, gaining hands-on experience in a B2B professional services environment while continuing to grow your digital marketing skills.

Why LHD?

• Connection to the business: You’ll work closely with sales and marketing leadership to see how your work influences pipeline, prospects, and growth
• Supportive team environment: You won’t be operating in a silo. You’ll collaborate with experienced marketers, sales partners, and leaders who value learning, feedback, and growth.
• Proven workplace culture: LHD has built a reputation as an employer that values people, collaboration, and long-term growth. We've ben recognized as a "Best Place to Work" in Indiana for 10 consecutive years.
• Stable, growing organization: Join a firm that’s invested in sustainable growth, not quick wins or high turnover.

What you'll Do:

• Execute digital marketing campaigns across email, social media, website, and digital advertising channels.
• Create and adapt prospect-focused content, including social posts, emails, website updates, and sales materials.
• Support lead generation and campaign tracking using Salesforce and marketing automation tools.
• Maintain and manage the social media content calendar and monitor engagement.
• Update website content in WordPress, applying SEO best practices.
• Design marketing and prospect materials such as digital ads, presentations, and campaign assets.
• Assist with RFP responses and business development materials.
• Monitor competitor activity and share insights with the marketing team.
• Collaborate with marketing leadership and sales to support pipeline growth.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 1–3 years of experience in marketing, internships, or relevant project work.
• Hands-on experience with digital marketing, content creation, or social media.
• Familiarity with tools like Salesforce, Pardot, HubSpot, Marketo, or WordPress.
• Strong writing, communication, and organizational skills.
• Creative, detail-oriented, and eager to grow in a fast-paced marketing environment.