Marketing Specialist

Marketing Specialist

Location: Greater Milwaukee [Remote]

Job Type: Full-Time

Experience Level: 3+ Years

Salary: $60-$75k depending on experience

Concept4 isn’t a typical agency, and we’re not trying to be.

Concept4 is a marketing strategy and branding consultancy built on a simple belief:

Great marketing only works when it’s built on a great brand. We operate as a strategic growth partner and “CMO in the wings” for small and mid-sized businesses that want clarity, alignment, and results from their marketing. Our clients don’t come to us for one-off tactics. Our clients come to us when they need to define who they are, sharpen how they show up, and build marketing systems that support real business goals.

Our work sits at the intersection of strategy, creative, and execution. That means brand foundations, websites, email marketing, paid media, analytics, and automations should always be tied back to business outcomes. We’re intentionally boutique, deeply collaborative, and allergic to busywork.

We’re looking for a Marketing Specialist with strong brand instincts. An experienced marketer, someone who understands that execution without intention weakens a brand, and that great marketing requires restraint as much as creativity.

This role reports directly to the owner and works closely with other strategists and designers to ensure that what we say, design, and deploy actually feels like the brand we’ve defined.

• Execute multi-channel marketing initiatives with brand consistency and intention, including email, digital advertising, websites, organic social, and content
• Support email marketing and automation using platforms such as Mailchimp, Pipedrive, HubSpot, or similar tools
• Assist in managing Google Ads and Meta Ads, with attention to creative alignment, audience intent, and message clarity
• Maintain and update websites in WordPress or e-commerce platforms such as Shopify, ensuring content, UX, and structure reflect the brand
• Collaborate with designers and other strategists to ensure execution reflects the strategy
• Use Google Analytics (GA4) and platform reporting to understand performance
• Balance multiple initiatives without sacrificing quality, keeping projects organized, documented, and moving forward
• 3+ years of marketing experience (agency or fast-paced environment preferred)
• Hands-on experience with:
• Email marketing platforms (Mailchimp, Pipedrive, HubSpot, or similar)
• Marketing automation concepts
• Website CMS (WordPress and similar)
• Google Analytics (required)
• Google Ads and Meta Ads
• Content scheduling platforms
• A working understanding of brand fundamentals: positioning, tone, consistency, and audience perception
• Familiarity with AI tools (ChatGPT, Claude, Perplexity, etc.)
• Strong understanding of content marketing and social media management
• Bachelor’s degree in marketing, Communications, Business, or a related field
• Proficiency in digital marketing tools and ad platforms
• Ability to manage multiple projects and deadlines with attention to detail
• Strong writing and editing skills
• Canva and/or Adobe Creative Suite is a bonus

Currently, we do not offer any health/dental/vision insurance benefits. Please do not apply if this is a dealbreaker.

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Preferred)

Location:

• Wisconsin (Required)

Work Location: Remote