Brand And Communications Senior Director

Requisition Number2236270Description & Requirements

The Brand & Communications Senior Director spearheads the development, evolution, and execution of our brand and communications strategy. This individual is a strong, positive team leader and collaborator. The senior leader is responsible for shaping and amplifying our firm's global narrative, enhancing our market reputation, and ensuring consistent, impactful communication across all internal and external channels and audiences.

This is a high-visibility, hands-on leadership role that requires a sophisticated blend of collaboration, strategic vision, creative insight, operational excellence, and ability to deliver results.

What You Will Do:

Brand Strategy & Stewardship

• Lead the firm's comprehensive brand strategy, including market positioning & visual identity, to ensure unparalleled clarity, consistency, & differentiation that helps drive revenue growth.
• Drive the long-term growth of brand equity through strategic storytelling, sophisticated creative direction, & integrated, multi-channel campaigns.
• Oversee brand governance protocols & ensure firmwide adherence to established brand standards across all business functions.
• Serve on the Global Brand, Marketing, & Communications Committee to contribute to global brand development, governance, & strategic alignment.

Team & Cross-Functional Leadership

• Passion to deliver win-win solutions & provide an Unmatched Client Experience®
• Lead a high-performing brand & communications team of Directors.
• Cultivate & maintain strong collaborative partnerships across Marketing, Business Development, HR, Operations, & with National, Regional, & local marketers & Partners/Managing Directors.
• Function as a trusted strategic advisor to senior leaders on brand integrity, message discipline, & communications best practices.
• Ability to navigate a large, complex, matrixed organization.

Firm Communications & Reputation Management

• Direct the firm-wide communications strategy, encompassing internal communications, external communications, executive visibility, & thought leadership initiatives.
• Manage the development of the firm's core narrative, messaging frameworks, & content strategy.
• Oversee the media relations function, including the strategic deployment of press releases, proactive media engagement, & crisis & reputation management.

Executive & Internal Communications

• Provide strategic communications counsel to Senior Leadership for high-impact presentations, firmwide announcements, & key strategic messaging.
• Develop & execute internal communication strategies that fortify organizational culture, enhance employee engagement, & ensure alignment with core business priorities.

Integrated Marketing & Brand Campaign Development

• Collaborate with marketing leadership to devise & implement integrated brand & communications campaigns that support broader marketing objectives & drive awareness, preference, & business growth.
• Ensure seamless alignment between brand campaign initiatives & overarching business & growth strategies.

Content, Creative, & Digital Oversight

• Lead a team of highly experienced Directors who oversee dedicated teams for communications, content strategy, creative services, & digital channels (including social media, website, SEO/AIO, & email).
• Guide the strategic development & execution necessary to monitor brand performance, analyze campaign results, & leverage audience insights to inform & refine strategy.
• Expertise in crafting & executing thought leadership strategies to enhance brand reputation & establish industry authority.
• Proficient in leveraging AI tools to streamline content creation, generate insights, & boost marketing efficiency.
• Passionate about modern MarTech with a focus on integrating AI-driven solutions into branding & communications strategies.
• Strong communicator with the ability to simplify complex topics into clear, actionable insights for clients & stakeholders.
• Experienced in collaborating with executives & SMEs to create compelling perspectives & activate thought leadership & messaging across channels.

Minimum Qualifications:

• Bachelor's degree in related field
• 10+ years of relevant leadership experience in brand management, public relations, corporate communications, or integrated marketing roles

Preferred Qualifications:

• Experience within professional services or a B2B environment
• In-depth understanding of digital & social media channels, modern brand activation techniques, and sophisticated content strategies
• Experience managing and leading the creative development of national advertising campaigns
• Demonstrated experience working directly with executive leadership and managing sensitive or high-stakes communications with discretion
• Proven track record of strong, positive leadership with demonstrated success in coaching and developing high-performing teams

#LI-LRA, #LI-ATL, #LI-LOU, #LI-SGF, #LI-CLTSP, #LI-OKC, #LI-DFW, #LI-HOU, #LI-TYS

#LI-RM1 With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide.

We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value.

About Forvis Mazars, LLP

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, the firm’s 7,000 dedicated team members provide an Unmatched Client Experience® through the delivery of assurance, tax, and consulting services for clients in all 50 states and internationally through the global network. Visit forvismazars.us to learn more.

Forvis Mazars, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.

It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.

Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with Forvis Mazars, LLP.Any resume or CV submitted to any employee of Forvis Mazars, LLP without having a Forvis Mazars, LLP vendor agreement in place will be considered the property of Forvis Mazars, LLP.