Senior Analyst, Digital Marketing
JustAnswer
Job description
About Us
JustAnswer is a Pearl brand.
Pearl is AI for professional services at global scale — combining advanced AI with verified human expertise to deliver help that’s accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.
About the Role
We are looking for a Senior Analyst – Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance.
What You’ll Do
- Collaborate with digital marketing managers to analyze campaign data using SQL and Power BI, turning raw metrics into actionable insights.
- Design and execute A/B and multivariate tests, validate hypotheses, and provide recommendations for rollout.
- Apply segmentation and clustering techniques to refine audience targeting and identify optimization opportunities.
- Leverage AI-driven tools to create and refine ad assets, optimize keyword groupings, and apply predictive modeling for prioritization.
- Support execution and management of PPC campaigns, ensuring tactical adjustments are implemented effectively.
- Develop custom Power BI reports and SQL-based dashboards to track performance, budget pacing, and testing outcomes.
- Partner with cross-functional teams to communicate insights, drive optimization strategies, and measure their impact.
What We’re Looking For
- Experience: Overall, 8 or more years of experience in Digital Marketing and Analytics.
- Analytical Expertise: 5+ years of experience working with large marketing datasets using SQL, with a proven ability to generate insights and actionable recommendations (Minimum 2 years of SQL experience is needed).
- BI & Visualization Skills : 3+ years of experience with tools like Power BI, Looker Studio, Google Analytics, or similar platforms; strong skills in dashboard creation and automated reporting.
- AI & Automation: Hands-on experience using AI tools (e.g., GPT-based platforms) for asset creation, keyword categorization, and predictive analysis.
- Digital Marketing Knowledge : Solid understanding of Google Search and Display, PPC campaign structures, bidding strategies, and metrics such as LTV, CAC, and ROAS.
- Statistical Rigor: Strong foundation in A/B testing, experimental design, and statistical validation.
- Communication Skills: Ability to translate complex data into clear, persuasive narratives for both technical and non-technical stakeholders.